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Mizuno

In 2016, Dagger teamed up with Mizuno to develop a fully-integrated digital content strategy that tells the Mizuno brand story in a beautiful and meaningful way. With six different sports divisions, each historically produced their own content that didn't align with an overarching brand message. We partnered with Mizuno to craft content that lattered up to their master brand campaign called "Details Matter.”

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The Mastery Series

We dove into the Mizuno brand to find the best way to bring their master brand “Details Matter” campaign to life through digital content. The result was “The Mastery Series,” which showcases the deeper impact of the Mizuno brand. The campaign centers around a series of films featuring Mizuno brand athletes, which was then utilized across various social platforms in addition to the newly-designed mizunousa.com.

The Mastery Series

We dove into the Mizuno brand to find the best way to bring their master brand “Details Matter” campaign to life through digital content. The result was “The Mastery Series,” which showcases the deeper impact of the Mizuno brand. The campaign centers around a series of films featuring Mizuno brand athletes, which was then utilized across various social platforms in addition to the newly-designed mizunousa.com.

Mizuno Mastery Series l April Ross from Dagger on Vimeo.