Press
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2.1.22
Adweek
Profiles in Black Creativity: Carmelle Kendall Creates With Personality and Purpose
This feature takes a closer look at just how far Carmelle Kendall’s artistic vision reaches – and to put it plainly, “Dagger’s associate creative director uses her artful eye for good.”
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1.24.22
Adweek
Nano-Influencers, Viral Trends, and Superfans: Marketers Explain the New Face of UGC
Marketers say that in its latest evolution, UGC has become an alternative, rather than a synonym, for influencer marketing. In this article, group director of content strategy Jessica Tinetti is quoted throughout discussing how Dagger looks for creators instead of influencers and how brands can harness an effective UGC approach.
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1.19.22
Digiday
‘TikTok is changing small brands’ lives’: How a startup drink brand is using the social platform, after going viral on it
Last year, startup soda brand Poppi was reeling off its first viral TikTok. Lead content strategist Leah Staenberg offers commentary saying, “you can’t ride one wave forever. For long-lasting relevance, brands need to diversify and grow beyond a single piece of content or one platform that’s been successful in their social media strategy.”
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1.18.22
Digiday
Recurrent Ventures – the next big private equity-fueled media conglomerate?
VP of media Ashley Karim-Kincey commented on Recurrent’s appeal to brand partners. But while Recurrent could appeal to marketers “looking for a one-stop-shop for niche audience segments,” she says, its ability to compete with other companies “really depends on how Recurrent packages its catalog offerings and if the value proposition for each category is clearly defined before going to market.”
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1.12.22
Zero to 5000
Best of 2021: Hard Work Pays Off
Spotlighting the founders of America’s fastest-growing companies, the Zero to 5000 podcast hosted CEO Mike Popowski for a second time to unpack the secrets that are making Dagger successful. Here, Mike reflects on the value of an exceptional team, more effective ways of working, and carving out space for vision casting.
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1.10.22
Digiday
‘That weight is very heavy’: Minority-owned agencies grapple with spike in work as the industry makes good on DE&I promises
2020’s massive social justice movement has transitioned from a raging boil to a steady simmer as companies continue trying to make good on the wave of DE&I promises made since the murder of George Floyd. Here, Brandon Butler and Mike Popowski speak on behalf of Dagger and The A Pledge noting that the work is far from done.
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