Dagger — Home

The Dagger Way

We’re Dagger.

The recipient of a 2020 Ad Age Small Agency of the Year Award – Silver, Southeast, and listed three times consecutively on the Inc. 5000 list of fastest-growing private companies, we are a full-service creative agency with a nimble, media-company mindset. Equipped with a state-of-the-art, in-house production studio, we offer our clients a full suite of offerings designed to bring brands to market with speed and capitalize on an ever-changing landscape, including brand and content strategy, storytelling, campaign thinking, media connections, and more.

Join the team

Butter x Dagger

Butter.ATL, our in-house media company and a 2020 Webby Award honoree, is Atlanta’s definitive culture channel and a sought-after stage for the city’s cultural ictons. With over 70,000 followers, brand sponsorships, and original programming that features ATL legends like Killer Mike, Goodie Mobb, and DJ Scream, Butter has become an entity whose popularity boasts followers - and active commenters - like Chrissy Teigen, Usher, Big Boi from Outkast, Tim McGraw and others. Butter.ATL also provides a niche service offering for Dagger clients with an appetite for high-velocity content at the intersection of creative inspiration and cultural relevance.

Work by Butter

Capabilities

Content Creation

From banners and web updates to complex data visualizations to fresh social content, our writers and designers are trained in modern design and communication.

Campaign Development

Media’s convergence requires a new type of campaign thinking — one that truly understands integrated media and micro-moments. We start with a big idea, then find remarkable ways to amplify it through touchpoints in the consumer journey.

Strategy

Our team has laid groundwork for the biggest brands in the world. We understand big brand complexities and move them forward with a modern approach. We do it all from brand strategy to building communication plans.

Experiential

The physical world is now a conduit to the digital world. We approach all activations in the physical world with the intent to leverage the power of social media — creating memorable, sharable, and engaging experiences.

Modern Video

Video consumption continues to rise, so brands must consistently publish to maintain relevancy and reach. CMOs are looking for speed and quality at a sustainable cost — our video department was built to support that, creating everything from six second social videos to longform anthems.

Analytics & Insights

We use data and research to uncover insights that steer brand activities in real-time and align the performance of our work with brand-driven KPIs for ongoing analysis.

Influencer Marketing

Authentic storytelling — and storytellers — are paramount to genuinely connecting brands and customers. We mobilize storytellers on behalf of our brands to drive trust and affinity.

Paid Social Media

Our media planners and buyers are adept at intersecting target audiences, ideas, and mediums in disruptive ways at frequencies that make messages stick.

Clients

  • American Cancer Society
  • Aflac
  • Boys and Girls Clubs of America
  • Buffalo Wild Wings
  • Coca-Cola
  • Cortland
  • Delta
  • GE Healthcare
  • Hiscox
  • IHG
  • Interface
  • King of Pops
  • Krystal
  • NCR
  • SpoonfulOne
  • SweetWater
  • United Way
  • The Home Depot