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The Dagger Way
The Agency Model

Dagger is a place where insightful strategies inform breakthrough creative to drive measurable business results. We give brands their place in the zeitgeist, and we employ the mindset of a media company to help our clients move faster, hit harder and lead smarter.

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What Is PVMVP?

Purpose, Vision, Mission, Values, Practices — PVMVP — is the guidepost of Dagger. We spent a lot of time and did a lot of introspection in order to create core values that mean something, are above table stakes, and are tangible.

PVMVP helps us maintain a healthy, thriving culture that is anchored in our values. This affects everything we do, from how we work with clients to how we interact with each other. And we have to admit, our culture is pretty rad.

Learn more about our culture and values.


Content Creation

From banners and web updates to complex data visualizations to fresh social content, our writers and designers are trained in modern design and communication.

Campaign Development

Media’s convergence requires a new type of campaign thinking — one that truly understands integrated media and micro-moments. We start with a big idea, then find remarkable ways to amplify it through touchpoints in the consumer journey.


Our team has laid groundwork for the biggest brands in the world. We understand big brand complexities and move them forward with a modern approach. We do it all from brand strategy to building communication plans.


The physical world is now a conduit to the digital world. We approach all activations in the physical world with the intent to leverage the power of social media — creating memorable, sharable, and engaging experiences.

Modern Video

Video consumption continues to rise, so brands must consistently publish to maintain relevancy and reach. CMOs are looking for speed and quality at a sustainable cost — our video department was built to support that, creating everything from six second social videos to longform anthems.

Analytics & Insights

We use data and research to uncover insights that steer brand activities in real-time and align the performance of our work with brand-driven KPIs for ongoing analysis.

Influencer Marketing

Authentic storytelling — and storytellers — are paramount to genuinely connecting brands and customers. We mobilize storytellers on behalf of our brands to drive trust and affinity.

Paid Social Media

Our media planners and buyers are adept at intersecting target audiences, ideas, and mediums in disruptive ways at frequencies that make messages stick.


  • American Cancer Society
  • Aflac
  • Boys and Girls Clubs of America
  • Coca-Cola
  • Cortland
  • Delta
  • GE Healthcare
  • Hiscox
  • IHG
  • Interface
  • King of Pops
  • Krystal
  • NCR
  • SpoonfulOne
  • SweetWater
  • United Way
  • The Home Depot