Research shows that people know the Boys & Girls Clubs of America brand, but they don’t really know what the organization does. Many think of it as a place where kids can play basketball after school. The truth is that BGCA and their dedicated staff offer programming that spans art, music, sports, technology and more. So we created a campaign to open eyes – and ears – to these truths, starting with a broadcast spot that builds on all the sounds you might hear inside a club on any given day.
When you’re sick or injured, Aflac pays you money directly to help with the expenses health insurance doesn’t cover. Having cash on hand (and peace of mind) is invaluable in the moments when you need it most, so Dagger created a campaign highlighting the practical and emotional benefits of being an Aflac policy holder. Initially we see people in recovery by themselves, but we soon realize with the appearance of the iconic duck that Aflac is there for them.
Butter started as Dagger’s in-house lab to prove out our theory that when brands act more like publishers they build deeper relationships with fans. Butter is now Atlanta’s culture channel, a social-driven media company and influencer sharing content about the people, places, and events shaping our city. Our most popular episodic series, Atlannapedia, gives viewers a crash course on what’s up in the “A” from A to Z. Here ATL artist and influencer Killer Mike riffs on the letter K.
Contrary to popular belief, Aflac is not home, auto, or health insurance. It’s supplemental insurance and it can pay you cash directly to help with expenses health insurance doesn’t cover. We leaned into the misconceptions by creating a social campaign around everything Aflac isn’t (in this case, it is not a bodybuilding supplement for ducks). As with nearly all of our social media work, “Buff Duck” was created entirely in-house, from strategy and script to production and post.
Faced with the challenge of creatively explaining Interface Hospitality’s custom design process, the Dagger team produced a video that educates B2B prospects in a way that reflects the whimsical nature of designers’ inspiration. With unique animations on each page, the pop-up book takes viewers on a journey from inspiration to implementation, showing just how simple it is to create beautiful, custom-designed floors with Interface.
Studies showed that most Americans don’t have the savings to cover an unexpected medical bill of $1000 or more. That’s why Aflac exists: to help with those expenses health insurance doesn’t cover. To spotlight this, Dagger created a campaign featuring straight-to-camera confessions about how Aflac can help when the bills pile up, punctuated with appearances by the iconic Aflac duck.
Talking to your manager about improving your benefits package can be awkward, but it’s not nearly as awkward as other things that happen at work. To showcase the importance of adding Aflac supplemental insurance during Open Enrollment, we made a series of social videos about the moments at work that are way more uncomfortable than admitting you don’t understand deductibles.
Boys & Girls Clubs of America knows that to build great futures for America’s youth, you do Whatever It Takes. With the help of All-Star shortstop Francisco Landor, actor J.B. Smoove and TV personality Mario Lopez (Spanish speaking version), we partnered with BGCA and Major League Baseball to create a heartfelt campaign that spanned broadcast TV and social.
College football fans are a passionate bunch and sometimes that passion can cloud their better judgement. To educate fans on why they should cover their tails before their tailgate, we created a video series showing how Aflac can help with medical bills resulting from Game Day mishaps. From strategy through post-production, every “bad” idea was conceived and executed in-house at Dagger.