Defining styles in e-commerce and in stores


With over 135 stores and the largest selection of luxury, designer and sport performance sunglasses in the United States, Solstice Sunglasses delivers a wide array of promotions and varied creative. Solstice sought Dagger to manage its campaign ideation and creative asset development for both in-store and digital for campaigns.

The quality of work they delivered and their professionalism impressed me.

By pairing Solstice's unbeaten value propositions alongside eye-catching graphics and festive headlines, Dagger's new creative direction for Solstice perfectly embodies its love of all things sunny, summery, and stylish.


Dagger's engaging creative is seen online and throughout Solstice's footprint during major consumer holidays such as Mother's Day, Memorial Day, July 4th, Labor Day, and more. In 2016, we also began working with Solstice's social channels, creating and curating content for Instagram, Facebook, and Twitter. Our custom photography, UGC, and guerilla marketing efforts are directly helping Solstice grow their brand online and in stores around the country. 


”I have worked with Dagger on large omnichannel marketing campaigns for our brand, with very tight timeframes and with a lot of curve balls thrown at them. The quality of work they delivered and their professionalism impressed me, even with +15 years working in marketing. During the whole creative process they were always professional, on time and ensured that the final result represented the brand in the best light and was truly beautiful. It is a campaign that I am truly proud of and I look forward to working on many projects with them.”

- Sora Golob, Director of eCommerce & Marketing

Want to learn more about our work with Solstice Sunglasses?

Tell me more