Behind the Shades
Tasked with increasing brand awareness and driving in-store traffic, Dagger concepted, strategized and executed a campaign to serve Solstice’s Florida and New York markets.
The idea? From the nose up, Solstice shades add luxury to even the most unglamorous of life's little moments.
We extended this concept into the digital and physical world through an integrated campaign encapsulating digital, direct mail, and experiential activations. The campaign reached consumers in early spring to drive increased in-store traffic. That’s nothing to throw shade at.