An Interactive and Integrated Social Campaign
OshKosh B'gosh serves consumers through its 179 stores across the nation. In 2014, with summer soon approaching, OshKosh B'gosh approached Dagger to concept a campaign with the goal of engaging Moms and shifting brand perception away from the idea that OshKosh was only about overalls.
Dagger executed a high-profile OshKosh social experience for us in 2014 and it was extremely successful.
Dagger conceived and built an inherently integrated and interactive social campaign to engage Moms with entertaining, kid-friendly activities, blogger produced videos, and a UGC photo gallery centralized within a microsite while bloggers, email, and social drove sustained traffic to the destination week over week with a responsive campaign hub to cater to on-the-go Moms. This proved critical to success as 66% of traffic came from a mobile or tablet device.
The campaign doubled unique visitor benchmarks, produced content which elicited thousands of downloads and shares, & ultimately delivered an experience that gave Moms a reason to turn to OshKosh for more than just apparel.
"Dagger executed a high-profile OshKosh social experience for us in 2014 and it was extremely successful. So much so, that we decided to partner with them again."
- Shera Shrago, Director, Carter's/OshKosh B'Gosh