An Interactive and Integrated Social Campaign

Problem

OshKosh B'gosh serves consumers through its 179 stores across the nation. In 2014, with summer soon approaching, OshKosh B'gosh approached Dagger to concept a campaign with the goal of engaging Moms and shifting brand perception away from the idea that OshKosh was only about overalls.

Dagger executed a high-profile OshKosh social experience for us in 2014 and it was extremely successful.

Solved

Dagger conceived and built an inherently integrated and interactive social campaign to engage Moms with entertaining, kid-friendly activities, blogger produced videos, and a UGC photo gallery centralized within a microsite while bloggers, email, and social drove sustained traffic to the destination week over week with a responsive campaign hub to cater to on-the-go Moms. This proved critical to success as 66% of traffic came from a mobile or tablet device. 

The campaign doubled unique visitor benchmarks, produced content which elicited thousands of downloads and shares, & ultimately delivered an experience that gave Moms a reason to turn to OshKosh for more than just apparel.

Testimonial

"Dagger executed a high-profile OshKosh social experience for us in 2014 and it was extremely successful. So much so, that we decided to partner with them again."

- Shera Shrago, Director, Carter's/OshKosh B'Gosh

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