Mizuno is composed of 6 unique sports divisions, each historically creating content that did not ladder up to a holistic, overarching brand message. Each division had their own tone, voice, look and story to tell – which created a notable division between sports. Mizuno turned to Dagger to help bring the sport divisions together through a unified brand strategy and voice, and to create work that embodied and echoed both.
Dagger teamed up with Mizuno to develop a fully-integrated, digital content strategy that tells the Mizuno brand story in a way that is both beautiful and meaningful. The campaign was built around a series of films and other digital content featuring Mizuno brand athletes. The content was then utilized on the newly designed mizunousa.com and various Mizuno social channels.
Dagger's partnership with Mizuno produced a wide range of assets spanning multiple sports divisions and mediums, from short films to broadcast to Instagram, resulting in increased brand awareness and engagement.