Never settle.

The Challenge.

Mizuno is composed of 6 unique sports divisions, each historically creating content that did not ladder up to a holistic, overarching brand message. Each division had their own tone, voice, look and story to tell – which created a notable division between sports. Mizuno turned to Dagger to help bring the sport divisions together through a unified brand strategy and voice, and to create work that embodied and echoed both.


Dagger teamed up with Mizuno to develop a fully-integrated, digital content strategy that tells the Mizuno brand story in a way that is both beautiful and meaningful. The campaign was built around a series of films and other digital content featuring Mizuno brand athletes. The content was then utilized on the newly designed and various Mizuno social channels.


Dagger's partnership with Mizuno produced a wide range of assets spanning multiple sports divisions and mediums, from short films to broadcast to Instagram, resulting in increased brand awareness and engagement.

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