Tasked with building a brand that personifies Atlanta, Dagger teamed with ChooseATL to craft and promote a video platform that attracts and retains talent to the A. Meet THEA.

THEA is our city’s platform, combining southern hospitality with always-evolving urban culture. Welcoming, inclusive and explorative to the core, THEA creates a community that connects a wide range of creators with consumers—just like it connects the world with our hometown. THEA draws attention to Atlanta people, products, technology, culture and stories while entertaining, educating and inspiring viewers.

Beginning with strategy and ending with an extensive brand platform, Dagger created a unique entity that is proud to introduce itself to the world in 2018. Through a detailed go-to-market strategy, paid media plan and originally crafted digital assets, we're putting THEA on the map.

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