The Braves have officially moved into the new, world-class SunTrust Park. The challenge? Showcasing all the amazing amenities it has to offer.
To do this, Dagger extended the Braves 'Welcome Home' campaign into the Facebook Canvas Ad platform. The ad invited Atlantans to the Braves’ new home of SunTrust Park for America’s favorite pastime. Throughout the ad, fans are taken on a tour complete with aerial flyovers, tilt-to-pan views of the park, carousel images, videos, introductions to the park’s amenities and “Walk in the Park” featurettes. Game on.