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Aflac

Dagger has worked with Aflac since 2016. We started with a single project and then became one of six strategic marketing partners — faster than any agency in their history. We work with Aflac in a variety of ways including website and tool development, video content creation, and brand architecture consultation.

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Aflac Brand Center

The Aflac team is built of 4,500 HQ employees, 70,000+ licensed sales associates, and hundreds of business partners. With so many representatives requesting marketing resources, Aflac needed an easily accessible way to deliver brand guidelines across their workforce.

Aflac Brand Center

The Aflac team is built of 4,500 HQ employees, 70,000+ licensed sales associates, and hundreds of business partners. With so many representatives requesting marketing resources, Aflac needed an easily accessible way to deliver brand guidelines across their workforce.

AFL-Brand Guidelines-Intro_FINAL from Dagger on Vimeo.

A Modern Marketing Space

Dagger tackled the enormous ask with a modern “digital first” approach. The result is an all-encompassing — yet easy to absorb — guide that addresses everything from auditing existing assets to navigating corporate regulations.