Digital Experiences

Since December of 2015, Dagger and Aflac have partnered on a variety of interactive experiences that extend Aflac’s TV spots into digital, driving deeper engagement with Aflac products. Through experiences like “Magic Match” and “Save the Duck”, our team created custom content that drove a new level of engagement with particularly Aflac’s millennial audience.

These experiences were further extended into paid environments with great success. The “Save the Duck” Hulu overlay resulted in an engagement rate almost 70% higher than industry benchmarks for interactive video—much better than just staying afloat.

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