1. posted November 26, 2018

    Owning the Story by Ruling the Content

    Hypepotamus: An authentic voice of Atlanta born out of the belief that modern brands win by not only appearing in the media, but creating it themselves.


  2. posted July 25, 2018

    How Marketers Can Maximize Video Efforts on Facebook

    As video continues to grow as a storytelling medium, it’s important for marketers to maximize efforts on the platform to get the most out of your video content. Here are 8 guidelines for building effective videos.

  3. posted February 5, 2018

    Intro to Video Marketing Part 3: Creative Execution

    To complete this series on video marketing, let’s get to the fun part – the execution. Creative execution is just as vital as the other two components.

  4. Intro to Video Marketing Part 2

    posted October 23, 2017

    Intro to Video Marketing Part 2: Finding The Narrative

    In part one of this blog series, we spoke about mining curiosity. Here we will further expand on this concept and learn how to create intrigue and craft a successful video campaign through narrative structure and character development.

  5. Video Is The Now

    posted September 18, 2017

    Video is Not the Future, It’s the Now

    Video is no longer the “next best thing” in marketing. It’s no secret that video is a powerful, effective way for marketers to communicate with their audience and tell their brand story.

  6. An introduction to video marketing

    posted May 12, 2017

    An Introduction to Video Marketing

    Video is becoming THE tool for reaching audiences. Within the constantly evolving media landscape, mastering video production is more important than ever.