posted November 26, 2018
Owning the Story by Ruling the Content
Hypepotamus: An authentic voice of Atlanta born out of the belief that modern brands win by not only appearing in the media, but creating it themselves.
posted July 25, 2018
How Marketers Can Maximize Video Efforts on Facebook
As video continues to grow as a storytelling medium, it’s important for marketers to maximize efforts on the platform to get the most out of your video content. Here are 8 guidelines for building effective videos.
posted February 5, 2018
Intro to Video Marketing Part 3: Creative Execution
To complete this series on video marketing, let’s get to the fun part – the execution. Creative execution is just as vital as the other two components.
posted October 23, 2017
Intro to Video Marketing Part 2: Finding The Narrative
In part one of this blog series, we spoke about mining curiosity. Here we will further expand on this concept and learn how to create intrigue and craft a successful video campaign through narrative structure and character development.
posted September 18, 2017
Video is Not the Future, It’s the Now
Video is no longer the “next best thing” in marketing. It’s no secret that video is a powerful, effective way for marketers to communicate with their audience and tell their brand story.
posted May 12, 2017
An Introduction to Video Marketing
Video is becoming THE tool for reaching audiences. Within the constantly evolving media landscape, mastering video production is more important than ever.