1. posted April 23, 2018

    Word of Mouth to Word of Keyboard

    Our interactions with people have become increasingly digital, which allows us to track and analyze conversations that are now “word of keyboard.”

  2. Meet your new team member: AI

    posted September 11, 2017

    Meet your new team member: AI

    Artificial intelligence (AI) is a hot topic in the news right now. What I am interested in highlighting is how far the technology has come and specific applications that are directly impacting the advertising and marketing industry today.

  3. Let’s Talk to Ads

    posted January 6, 2016

    Let’s Talk to Ads

    The month of July marked two new additions to our household – our beautiful newborn daughter and our Amazon Echo (obviously one more important than the other). And while it wasn’t planned at the point of purchase, Echo (or Alexa as we call her) quickly found her way into the nursery. After all, the benefit […]