An Intro to Video Marketing

by

video

May 12, 2017

10:00 AM

Video Marketing is not a new concept. Commercial programming has existed since the dawn of television. But rather than simply being one of the tools a good marketer must possess, video is becoming the tool for reaching audiences. Within the constantly evolving media landscape, mastering video production is more important than ever.
Read more

STARTUP SPOTLIGHT: SEENIT

by

seenit-option-4

December 19, 2016

10:00 AM

Brands win big when they are able to tell their story in an authentic way that engages their audience and builds a connection. 

Video is a highly effective medium for storytelling, as it involves multiple senses and also lends itself to customizable digital formats across devices. With an increasing demand for timely and authentic video content, a shift in the production model is occurring.
Read more

BORING TO BRILLIANT

by

b2b image

October 12, 2016

1:42 PM

When we hear “B2B Marketing,” many people jump to conclusions of boring, technical, or complex value propositions. But over the years, B2B Marketing has changed, and as marketers, it’s our job to make B2B products and brands as interesting and relevant as the Ubers, Taco Bells, and Starbucks of the world. 
Read more

I WORK IN ADVERTISING BUT I HATE ADS

by

c499548a0cf8a3f199710bc2152e0d31

September 8, 2016

9:30 AM

I pay $10 a month for my Spotify premium account, just so I don’t have ads interrupt my music. I wait to watch my favorite TV shows on Netflix or on DVR so I can skip commercials. I may have even groaned when Instagram started letting brands pay for advertising in users feeds. I hate ads. 

Read more