posted February 5, 2018
Intro to Video Marketing Part 3: Creative Execution
To complete this series on video marketing, let’s get to the fun part – the execution. Creative execution is just as vital as the other two components.
posted October 23, 2017
Intro to Video Marketing Part 2: Finding The Narrative
In part one of this blog series, we spoke about mining curiosity. Here we will further expand on this concept and learn how to create intrigue and craft a successful video campaign through narrative structure and character development.
posted May 12, 2017
An Introduction to Video Marketing
Video is becoming THE tool for reaching audiences. Within the constantly evolving media landscape, mastering video production is more important than ever.
posted December 19, 2016
STARTUP SPOTLIGHT: SEENIT
Video is a highly effective medium for storytelling, as it involves multiple senses and also lends itself to customizable digital formats across devices. With an increasing demand for timely and authentic video content, a shift in the production model is occurring.
posted October 12, 2016
BORING TO BRILLIANT
When we hear “B2B Marketing,” many people jump to conclusions of boring, technical, or complex value propositions. But over the years, B2B Marketing has changed, and as marketers, it’s our job to make B2B products and brands as interesting and relevant as the Ubers, Taco Bells, and Starbucks of the world.
posted September 8, 2016
I WORK IN ADVERTISING BUT I HATE ADS
I pay $10 a month for my Spotify premium account, just so I don’t have ads interrupt my music. I wait to watch my favorite TV shows on Netflix or on DVR so I can skip commercials. I may have even groaned when Instagram started letting brands pay for advertising in users feeds. I hate […]