1. An introduction to video marketing

    posted May 12, 2017

    An Introduction to Video Marketing

    Video is becoming THE tool for reaching audiences. Within the constantly evolving media landscape, mastering video production is more important than ever.

  2. Startup spotlight: Seenit

    posted December 19, 2016

    STARTUP SPOTLIGHT: SEENIT

    Video is a highly effective medium for storytelling, as it involves multiple senses and also lends itself to customizable digital formats across devices. With an increasing demand for timely and authentic video content, a shift in the production model is occurring.

  3. BORING TO BRILLIANT

    posted October 12, 2016

    BORING TO BRILLIANT

    When we hear “B2B Marketing,” many people jump to conclusions of boring, technical, or complex value propositions. But over the years, B2B Marketing has changed, and as marketers, it’s our job to make B2B products and brands as interesting and relevant as the Ubers, Taco Bells, and Starbucks of the world. 

  4. I WORK IN ADVERTISING BUT I HATE ADS

    posted September 8, 2016

    I WORK IN ADVERTISING BUT I HATE ADS

    I pay $10 a month for my Spotify premium account, just so I don’t have ads interrupt my music. I wait to watch my favorite TV shows on Netflix or on DVR so I can skip commercials. I may have even groaned when Instagram started letting brands pay for advertising in users feeds. I hate […]