THE GENIUS OF SNAPCHAT SPECTACLES

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spectacles-890x593

November 29, 2016

9:00 AM

A new product from the future-thinking social platform Snapchat, Spectacles are sunglasses that have seemed to make quite the spectacle (pun intended). With few social media platforms putting out their own hardware, Spectacles is a unique play for Snapchat. And the product itself isn’t the only innovative aspect – the marketing behind the product release itself is pretty genius. By merging the digital and physical space, Snapchat has created a demand and excitement for Spectacles that has become viral.
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Show your best self even when you’re showing off

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desk 2

July 27, 2016

9:15 AM

I’ve written in a previous post about the brand narrative social content can craft. While exciting, the opportunity to create and curate a new brand narrative through content is a challenging one. However, the key to success is to stay focused. Form a plan and act on it with a clear head, good intentions, and enough flexibility to ebb and flow with the ever-changing, 24-7 market. The best rule of thumb is to show your best self, even when you’re showing off.
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