Is Reactive the New Proactive?



April 13, 2017

2:00 PM

As Dagger’s CEO, Mike Popowski is an advertising expert with keen insights into new trends and classic marketing approaches alike. Recently, Mike wrote an opinion piece for Advertising Age titled, “Is Reactive the New Proactive?” Within this article, Mike breaks down what these terms mean, what’s trending now and where we’re headed as an industry.

While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.




November 29, 2016

9:00 AM

A new product from the future-thinking social platform Snapchat, Spectacles are sunglasses that have seemed to make quite the spectacle (pun intended). With few social media platforms putting out their own hardware, Spectacles is a unique play for Snapchat. And the product itself isn’t the only innovative aspect – the marketing behind the product release itself is pretty genius. By merging the digital and physical space, Snapchat has created a demand and excitement for Spectacles that has become viral.
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Show your best self even when you’re showing off


desk 2

July 27, 2016

9:15 AM

I’ve written in a previous post about the brand narrative social content can craft. While exciting, the opportunity to create and curate a new brand narrative through content is a challenging one. However, the key to success is to stay focused. Form a plan and act on it with a clear head, good intentions, and enough flexibility to ebb and flow with the ever-changing, 24-7 market. The best rule of thumb is to show your best self, even when you’re showing off.
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