November 29, 2016
A new product from the future-thinking social platform Snapchat, Spectacles are sunglasses that have seemed to make quite the spectacle (pun intended). With few social media platforms putting out their own hardware, Spectacles is a unique play for Snapchat. And the product itself isn’t the only innovative aspect – the marketing behind the product release itself is pretty genius. By merging the digital and physical space, Snapchat has created a demand and excitement for Spectacles that has become viral.