1. posted November 26, 2018

    Owning the Story by Ruling the Content

    Hypepotamus: An authentic voice of Atlanta born out of the belief that modern brands win by not only appearing in the media, but creating it themselves.


  2. posted April 30, 2018

    The Rise of the Micro-Influencer

    Influencer marketing has increasingly become a method of content creation and distribution to reach and influence a target audience group, and the practice is still evolving.

  3. posted February 26, 2018

    Facebook Shifts to Prioritize Family and Friends over Brands

    Facebook has prioritized our family and friends over brands with the latest algorithm shift. This shift will help to filter out content that is spammy or click bait, placing value on meaningful social interactions.

  4. posted February 12, 2018

    What #SuperBowl Social Listening Tells Us About Consumers

    This year’s Super Bowl drove the most conversation of any event in the United States excluding the Presidential Election. So, what does #SuperBowl social listening tell us about consumers?

  5. posted January 15, 2018

    Playing the game: Super Bowl advertising

    For a stage as big as the Super Bowl, how can advertising professionals capitalize on the size and attention of this audience as viewership trends of live sports change?

  6. Is reactive marketing the way of the future?

    posted April 13, 2017

    AdAge : Is Reactive the New Proactive?

    While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.


  7. Have you heard about the latest spectacle? Snapchat Spectacles, that is.

    posted November 29, 2016


    A new product from the future-thinking social platform Snapchat, Spectacles are sunglasses that have seemed to make quite the spectacle (pun intended).

  8. Show your best self even when you’re showing off

    posted July 27, 2016

    Show your best self even when you’re showing off

    I’ve written in a previous post about the brand narrative social content can craft. While exciting, the opportunity to create and curate a new brand narrative through content is a challenging one. However, the key to success is to stay focused. Form a plan and act on it with a clear head, good intentions, and […]