1. Is reactive marketing the way of the future?

    posted April 13, 2017

    Is Reactive the New Proactive?

    While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.

  2. Have you heard about the latest spectacle? Snapchat Spectacles, that is.

    posted November 29, 2016


    A new product from the future-thinking social platform Snapchat, Spectacles are sunglasses that have seemed to make quite the spectacle (pun intended).

  3. Show your best self even when you’re showing off

    posted July 27, 2016

    Show your best self even when you’re showing off

    I’ve written in a previous post about the brand narrative social content can craft. While exciting, the opportunity to create and curate a new brand narrative through content is a challenging one. However, the key to success is to stay focused. Form a plan and act on it with a clear head, good intentions, and […]