The Importance of Disconnecting

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February 28, 2017

9:30 AM

I got 99 problems but my hustle ain’t one.

One of my problems, however, is disconnecting. Hustle game has to be strong when you’re in the competitive ad agency world. But the people with the best game know the importance of taking a vacation and truly disconnecting to unwind and recharge. It’s not just forgetting about work for a period of time—it’s about allowing your mind to go somewhere else. That somewhere else might provide inspiration, spark a great idea for your client, or at the very minimum, provide some much needed rest.
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