June 29, 2016
People search the internet every day for things they need, things they want, tutorials, inspiration and endless other searches. Personally, Google search is my lifeline. Online searches, and other moments in a consumer’s daily life that lead to a mobile or digital action may seem trivial, but can actually hold a large opportunity for brands. These are micro moments – essentially moments that can happen anytime and anywhere among consumers when they turn to a device for a specific need. The opportunity for brands lies in finding the micro moments that matter most to your audience, anticipating those moments, and offering value during those times to shape consumer decisions.