1. posted November 20, 2017

    Why You (And Your Brand) Shouldn’t Be Afraid To Get Political

    While it may seem like the “safer” path to remain neutral, more studies show that people search out brands that support their worldview.

  2. posted June 29, 2016

    Capitalizing on the Micro Moment

    People search the internet every day for things they need, things they want, tutorials, inspiration and endless other searches. Personally, Google search is my lifeline. Online searches, and other moments in a consumer’s daily life that lead to a mobile or digital action may seem trivial, but can actually hold a large opportunity for brands. […]

  3. On the Next Episode…

    posted February 17, 2016

    On the Next Episode…

    We live in a society that loves television. In fact, the typical American adult spends 4 hours and 51 minutes in front of a TV screen per day. Disclaimer: I am not the typical American adult. 😉  But, I am someone who is smart enough to know that when the majority of people are doing […]

  4. Serial Podcast: A Content Marketer’s Take

    posted January 20, 2016

    Serial Podcast: A Content Marketer’s Take

    Like many of you, I listened religiously week over week to Serial Season 1. A water-cooler sensation that chalked up 40 million downloads as of December, Serial needs no introduction (you were likely listening alongside me OR have listened to friends listening alongside me). To punctuate its impact, however, for one day a week for […]