The Realities of Rule 40 During the Rio Olympic Games



August 4, 2016

8:49 AM

The Road to Rio seems to be the hardest for brands. The Olympics have always been an opportunity to bring athletes, fans, audiences and brands from around the world together. Recently, the games have evolved to be not just a competition among athletes, but a competition among brands for who can be the top trending, the most clever and the most talked about during the Olympics. But this year is different, thanks to Rule 40.
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