posted March 19, 2018
What Innovation Means in 2018
In today’s world, to be an innovative brand, it’s no longer about product innovations. It’s about creating new business models, customer experiences, and at the core creating impact.
posted January 15, 2018
Playing the game: Super Bowl advertising
For a stage as big as the Super Bowl, how can advertising professionals capitalize on the size and attention of this audience as viewership trends of live sports change?
posted November 13, 2017
Fast Company Innovation Fest: A Recap
Two weeks ago, I participated in one of the most energizing conferences I’ve ever attended: Fast Company Innovation Festival.
posted September 11, 2017
Meet your new team member: AI
Artificial intelligence (AI) is a hot topic in the news right now. What I am interested in highlighting is how far the technology has come and specific applications that are directly impacting the advertising and marketing industry today.
posted January 6, 2016
Let’s Talk to Ads
The month of July marked two new additions to our household – our beautiful newborn daughter and our Amazon Echo (obviously one more important than the other). And while it wasn’t planned at the point of purchase, Echo (or Alexa as we call her) quickly found her way into the nursery. After all, the benefit […]