posted April 30, 2018
The Rise of the Micro-Influencer
Influencer marketing has increasingly become a method of content creation and distribution to reach and influence a target audience group, and the practice is still evolving.
posted April 23, 2018
Word of Mouth to Word of Keyboard
Our interactions with people have become increasingly digital, which allows us to track and analyze conversations that are now “word of keyboard.”
posted December 18, 2017
5 Tips for Reaching Gen Z During the Holidays and Beyond
What do brands want this holiday season? To be heard. However, Gen Z is not like other generations, and treating them as such would be a mistake.
posted September 11, 2017
Meet your new team member: AI
Artificial intelligence (AI) is a hot topic in the news right now. What I am interested in highlighting is how far the technology has come and specific applications that are directly impacting the advertising and marketing industry today.
posted June 2, 2017
The Consumer Centric Mindset
It’s easier than ever for a brand to create and distribute content, but harder than ever to be heard. Today’s consumer is consuming more and more. Faced with unlimited choices and limited time, standards and expectations for content are higher than ever.