1. posted April 30, 2018

    The Rise of the Micro-Influencer

    Influencer marketing has increasingly become a method of content creation and distribution to reach and influence a target audience group, and the practice is still evolving.

  2. posted April 23, 2018

    Word of Mouth to Word of Keyboard

    Our interactions with people have become increasingly digital, which allows us to track and analyze conversations that are now “word of keyboard.”

  3. Marketing to Gen Z During The Holidays

    posted December 18, 2017

    5 Tips for Reaching Gen Z During the Holidays and Beyond

    What do brands want this holiday season? To be heard. However, Gen Z is not like other generations, and treating them as such would be a mistake.

  4. Meet your new team member: AI

    posted September 11, 2017

    Meet your new team member: AI

    Artificial intelligence (AI) is a hot topic in the news right now. What I am interested in highlighting is how far the technology has come and specific applications that are directly impacting the advertising and marketing industry today.

  5. posted June 2, 2017

    The Consumer Centric Mindset

    It’s easier than ever for a brand to create and distribute content, but harder than ever to be heard. Today’s consumer is consuming more and more. Faced with unlimited choices and limited time, standards and expectations for content are higher than ever.