THERE ARE NO STUPID QUESTIONS

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February 8, 2017

1:55 PM

“The important thing is not to stop questioning. Never lose a holy curiosity.”
– 
Albert Einstein

Most of us have heard this from a young age, and it’s a great sentiment. It encourages us to ask the sometimes not-so-simple question: “Why?” Read more

THE CREATIVE WORKOUT PLAN, PART II

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creative workout plan

January 30, 2017

2:30 AM

Be sure to read Part I before diving into Part II. Find it here.

Creative Nutrition
“Put good in, get good out” is a basic and straightforward nutritional rule, and with creative strength training, the rule also applies. In terms of creativity, nutrition may come in three forms: inspiration, motivation, and support.
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THE CREATIVE WORKOUT PLAN, PART I

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creative workout plan 1

January 23, 2017

12:00 PM

Creativity is not a gift. Creativity is a muscle. To properly strengthen a muscle, it must be given the following things: tension, extension, flexibility, nutrition, and rest. And for creative strength, the regimen is no different. Not sure how to translate strength training to creative thinking? Here’s a handy guide!
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RULES OF ENGAGEMENT

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November 22, 2016

1:30 PM

The verdict is in: content is the next big thing.

In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.
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BORING TO BRILLIANT

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October 12, 2016

1:42 PM

When we hear “B2B Marketing,” many people jump to conclusions of boring, technical, or complex value propositions. But over the years, B2B Marketing has changed, and as marketers, it’s our job to make B2B products and brands as interesting and relevant as the Ubers, Taco Bells, and Starbucks of the world. 
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