posted September 18, 2017
Video is Not the Future, It’s the Now
Video is no longer the “next best thing” in marketing. It’s no secret that video is a powerful, effective way for marketers to communicate with their audience and tell their brand story.
posted September 11, 2017
Meet your new team member: AI
Artificial intelligence (AI) is a hot topic in the news right now. What I am interested in highlighting is how far the technology has come and specific applications that are directly impacting the advertising and marketing industry today.
posted February 8, 2017
THERE ARE NO STUPID QUESTIONS
Asking questions challenges us to reexamine what we think we know to be true, which, as it turns out, is an incredibly effective way to spark creativity.
posted January 30, 2017
THE CREATIVE WORKOUT PLAN, PART II
Just like any strength training effort, creative success is a process that requires commitment, accountability, forgiveness, and an inherent positivity.
posted January 23, 2017
THE CREATIVE WORKOUT PLAN, PART I
As we grow (in creativity or other arenas), it is important to diversify and extend reach, focus, and strength in multiple directions, rather than continuously along a single path.
posted November 22, 2016
RULES OF ENGAGEMENT
In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.
posted October 12, 2016
BORING TO BRILLIANT
When we hear “B2B Marketing,” many people jump to conclusions of boring, technical, or complex value propositions. But over the years, B2B Marketing has changed, and as marketers, it’s our job to make B2B products and brands as interesting and relevant as the Ubers, Taco Bells, and Starbucks of the world.
posted June 29, 2016
Capitalizing on the Micro Moment
People search the internet every day for things they need, things they want, tutorials, inspiration and endless other searches. Personally, Google search is my lifeline. Online searches, and other moments in a consumer’s daily life that lead to a mobile or digital action may seem trivial, but can actually hold a large opportunity for brands. […]
posted May 11, 2016
Be an Expert in Change
I was on a “Digital and Mobile Marketing” panel last week in Atlanta. As it kicked off, the moderator asked the crowd of about 75 attendees how many are “digital marketing experts?” About four or five hands shot up. There were three of us on the panel; the other two panelists are highly influential in […]
posted February 3, 2016
We’re Not A Digital Agency
“We’re Not Digital Marketers — We Market In a Digital World.” I’ve seen this nuance referenced quite a bit lately – for great reason. Since mobile’s proliferation and social media’s ubiquity, the world we market in is primarily digital. Almost any consumer touch point integrates (directly or indirectly) into the digital world.