1. There's no such thing as a stupid question

    posted February 8, 2017

    THERE ARE NO STUPID QUESTIONS

    Asking questions challenges us to reexamine what we think we know to be true, which, as it turns out, is an incredibly effective way to spark creativity.

  2. Work those creative muscles!

    posted January 30, 2017

    THE CREATIVE WORKOUT PLAN, PART II

    Just like any strength training effort, creative success is a process that requires commitment, accountability, forgiveness, and an inherent positivity.

  3. The creative workout plan, part 1

    posted January 23, 2017

    THE CREATIVE WORKOUT PLAN, PART I

    As we grow (in creativity or other arenas), it is important to diversify and extend reach, focus, and strength in multiple directions, rather than continuously along a single path.

  4. How do you beat ad blockers? Create better content.

    posted November 22, 2016

    RULES OF ENGAGEMENT

    In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.

  5. BORING TO BRILLIANT

    posted October 12, 2016

    BORING TO BRILLIANT

    When we hear “B2B Marketing,” many people jump to conclusions of boring, technical, or complex value propositions. But over the years, B2B Marketing has changed, and as marketers, it’s our job to make B2B products and brands as interesting and relevant as the Ubers, Taco Bells, and Starbucks of the world. 

  6. posted June 29, 2016

    Capitalizing on the Micro Moment

    People search the internet every day for things they need, things they want, tutorials, inspiration and endless other searches. Personally, Google search is my lifeline. Online searches, and other moments in a consumer’s daily life that lead to a mobile or digital action may seem trivial, but can actually hold a large opportunity for brands. […]

  7. Be an Expert in Change

    posted May 11, 2016

    Be an Expert in Change

    I was on a “Digital and Mobile Marketing” panel last week in Atlanta. As it kicked off, the moderator asked the crowd of about 75 attendees how many are “digital marketing experts?” About four or five hands shot up. There were three of us on the panel; the other two panelists are highly influential in […]

  8. We’re Not A Digital Agency

    posted February 3, 2016

    We’re Not A Digital Agency

    “We’re Not Digital Marketers — We Market In a Digital World.” I’ve seen this nuance referenced quite a bit lately – for great reason. Since mobile’s proliferation and social media’s ubiquity, the world we market in is primarily digital. Almost any consumer touch point integrates (directly or indirectly) into the digital world.