1. Fast Co Innovation Fest

    posted November 13, 2017

    Fast Company Innovation Fest: A Recap

    Two weeks ago, I participated in one of the most energizing conferences I’ve ever attended: Fast Company Innovation Festival. This one-of-kind conference featured over 150 content “fast tracks” hosted at companies across New York City over five days, allowing for attendees to go behind the scenes at the biggest and most innovative organizations.

  2. Intro to Video Marketing Part 2

    posted October 23, 2017

    Intro to Video Marketing Part 2: Finding The Narrative

    In part one of this blog series, we spoke about mining curiosity. Here we will further expand on this concept and learn how to create intrigue and craft a successful video campaign through narrative structure and character development.

  3. Video Is The Now

    posted September 18, 2017

    Video is Not the Future, It’s the Now

    Video is no longer the “next best thing” in marketing. It’s no secret that video is a powerful, effective way for marketers to communicate with their audience and tell their brand story.

  4. Meet your new team member: AI

    posted September 11, 2017

    Meet your new team member: AI

    Artificial intelligence (AI) is a hot topic in the news right now. What I am interested in highlighting is how far the technology has come and specific applications that are directly impacting the advertising and marketing industry today.

  5. There's no such thing as a stupid question

    posted February 8, 2017

    THERE ARE NO STUPID QUESTIONS

    Asking questions challenges us to reexamine what we think we know to be true, which, as it turns out, is an incredibly effective way to spark creativity.

  6. Work those creative muscles!

    posted January 30, 2017

    THE CREATIVE WORKOUT PLAN, PART II

    Just like any strength training effort, creative success is a process that requires commitment, accountability, forgiveness, and an inherent positivity.

  7. The creative workout plan, part 1

    posted January 23, 2017

    THE CREATIVE WORKOUT PLAN, PART I

    As we grow (in creativity or other arenas), it is important to diversify and extend reach, focus, and strength in multiple directions, rather than continuously along a single path.

  8. How do you beat ad blockers? Create better content.

    posted November 22, 2016

    RULES OF ENGAGEMENT

    In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.

  9. BORING TO BRILLIANT

    posted October 12, 2016

    BORING TO BRILLIANT

    When we hear “B2B Marketing,” many people jump to conclusions of boring, technical, or complex value propositions. But over the years, B2B Marketing has changed, and as marketers, it’s our job to make B2B products and brands as interesting and relevant as the Ubers, Taco Bells, and Starbucks of the world. 

  10. posted June 29, 2016

    Capitalizing on the Micro Moment

    People search the internet every day for things they need, things they want, tutorials, inspiration and endless other searches. Personally, Google search is my lifeline. Online searches, and other moments in a consumer’s daily life that lead to a mobile or digital action may seem trivial, but can actually hold a large opportunity for brands. […]