posted March 19, 2018
What Innovation Means in 2018
In today’s world, to be an innovative brand, it’s no longer about product innovations. It’s about creating new business models, customer experiences, and at the core creating impact.
posted February 5, 2018
Intro to Video Marketing Part 3: Creative Execution
To complete this series on video marketing, let’s get to the fun part – the execution. Creative execution is just as vital as the other two components.
posted October 2, 2017
Vulnerability: The Greatest Tool In Your Creative Toolbox
Vulnerability is a scary — and often misunderstood — word. In my recent study (obsession) with emotional intelligence, “vulnerability” kept coming up over and over.
posted May 19, 2017
5 Cringey Clichés (And How They Make Me a Better Designer)
Let’s go ahead and get this out there—everything you’re about to read makes me cringe. Not like in a shoulder-shrugging, bottom-teeth-exposing cringe.
posted February 8, 2017
THERE ARE NO STUPID QUESTIONS
Asking questions challenges us to reexamine what we think we know to be true, which, as it turns out, is an incredibly effective way to spark creativity.
posted January 30, 2017
THE CREATIVE WORKOUT PLAN, PART II
Just like any strength training effort, creative success is a process that requires commitment, accountability, forgiveness, and an inherent positivity.
posted January 23, 2017
THE CREATIVE WORKOUT PLAN, PART I
As we grow (in creativity or other arenas), it is important to diversify and extend reach, focus, and strength in multiple directions, rather than continuously along a single path.
posted November 29, 2016
THE GENIUS OF SNAPCHAT SPECTACLES
A new product from the future-thinking social platform Snapchat, Spectacles are sunglasses that have seemed to make quite the spectacle (pun intended).
posted November 22, 2016
RULES OF ENGAGEMENT
In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.
posted November 7, 2016
REMEMBER WHO YOU ARE
When creating social content, be careful not to plan with reward-first thinking. Don’t plan to make a “viral video.” Plan, instead, to “tell an engaging story.” Plan to “inspire a new audience.” Plan to “make people think twice.” These are attainable, plan-forward goals. And quite often the brain fuel that is the catalyst for deeply […]