posted May 19, 2017
5 Cringey Clichés (And How They Make Me a Better Designer)
Let’s go ahead and get this out there—everything you’re about to read makes me cringe. Not like in a shoulder-shrugging, bottom-teeth-exposing cringe.
posted February 8, 2017
THERE ARE NO STUPID QUESTIONS
Asking questions challenges us to reexamine what we think we know to be true, which, as it turns out, is an incredibly effective way to spark creativity.
posted January 30, 2017
THE CREATIVE WORKOUT PLAN, PART II
Just like any strength training effort, creative success is a process that requires commitment, accountability, forgiveness, and an inherent positivity.
posted January 23, 2017
THE CREATIVE WORKOUT PLAN, PART I
As we grow (in creativity or other arenas), it is important to diversify and extend reach, focus, and strength in multiple directions, rather than continuously along a single path.
posted November 29, 2016
THE GENIUS OF SNAPCHAT SPECTACLES
A new product from the future-thinking social platform Snapchat, Spectacles are sunglasses that have seemed to make quite the spectacle (pun intended).
posted November 22, 2016
RULES OF ENGAGEMENT
In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.
posted November 7, 2016
REMEMBER WHO YOU ARE
When creating social content, be careful not to plan with reward-first thinking. Don’t plan to make a “viral video.” Plan, instead, to “tell an engaging story.” Plan to “inspire a new audience.” Plan to “make people think twice.” These are attainable, plan-forward goals. And quite often the brain fuel that is the catalyst for deeply […]
posted August 31, 2016
AN OPEN LETTER TO NEW CREATIVES
Get out. No seriously, get…the…hell…out. There is no “Formula” or “Creative Secret Sauce” for how to get to the best idea. Sometimes it takes mere minutes to lock in on a great one, and sometimes it takes weeks. But I will say that where you creatively think and create can more than often help you […]
posted July 27, 2016
Show your best self even when you’re showing off
I’ve written in a previous post about the brand narrative social content can craft. While exciting, the opportunity to create and curate a new brand narrative through content is a challenging one. However, the key to success is to stay focused. Form a plan and act on it with a clear head, good intentions, and […]
posted June 22, 2016
Site vs. Content
As a website designer, I used to sell my freelance services with the following pitch: “I know it may seem like you don’t need a particularly well-polished website as a small business owner, but a website is priceless real-estate. Think about it. Your store or office is only open eight hours a day, so what […]