posted June 4, 2018
SweetWater Taps Dagger As Social Agency Of Record
Dagger has been named social content agency for SweetWater Brewing Company and has been tasked with supporting social strategy, conception and content production.
posted December 11, 2017
Here’s Some Feedback: Be Constructive
For creatives in the advertising industry, feedback is the name of the game. It’s a given — you know you’re going to get feedback from both your teammates and your clients, probably on a daily basis.
posted May 19, 2017
5 Cringey Clichés (And How They Make Me a Better Designer)
Let’s go ahead and get this out there—everything you’re about to read makes me cringe. Not like in a shoulder-shrugging, bottom-teeth-exposing cringe.
posted April 20, 2017
Free Your Mind
You know the feeling. A deadline is drawing near, but that frantic motivation that comes in the 12th hour just won’t kick in.
posted February 8, 2017
THERE ARE NO STUPID QUESTIONS
Asking questions challenges us to reexamine what we think we know to be true, which, as it turns out, is an incredibly effective way to spark creativity.
posted January 30, 2017
THE CREATIVE WORKOUT PLAN, PART II
Just like any strength training effort, creative success is a process that requires commitment, accountability, forgiveness, and an inherent positivity.
posted January 23, 2017
THE CREATIVE WORKOUT PLAN, PART I
As we grow (in creativity or other arenas), it is important to diversify and extend reach, focus, and strength in multiple directions, rather than continuously along a single path.
posted November 29, 2016
THE GENIUS OF SNAPCHAT SPECTACLES
A new product from the future-thinking social platform Snapchat, Spectacles are sunglasses that have seemed to make quite the spectacle (pun intended).
posted November 22, 2016
RULES OF ENGAGEMENT
In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.
posted September 8, 2016
I WORK IN ADVERTISING BUT I HATE ADS
I pay $10 a month for my Spotify premium account, just so I don’t have ads interrupt my music. I wait to watch my favorite TV shows on Netflix or on DVR so I can skip commercials. I may have even groaned when Instagram started letting brands pay for advertising in users feeds. I hate […]