RULES OF ENGAGEMENT

by

pexels-photo-69894

November 22, 2016

1:30 PM

The verdict is in: content is the next big thing.

In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.
Read more

REMEMBER WHO YOU ARE

by

concepting

November 7, 2016

2:28 PM

When creating social content, be careful not to plan with reward-first thinking. Don’t plan to make a “viral video.” Plan, instead, to “tell an engaging story.” Plan to “inspire a new audience.” Plan to “make people think twice.” These are attainable, plan-forward goals. And quite often the brain fuel that is the catalyst for deeply engaging content.
Read more

BORING TO BRILLIANT

by

b2b image

October 12, 2016

1:42 PM

When we hear “B2B Marketing,” many people jump to conclusions of boring, technical, or complex value propositions. But over the years, B2B Marketing has changed, and as marketers, it’s our job to make B2B products and brands as interesting and relevant as the Ubers, Taco Bells, and Starbucks of the world. 
Read more

Capitalizing on the Micro Moment

by

photo-1423784346385-c1d4dac9893a

June 29, 2016

9:30 AM

People search the internet every day for things they need, things they want, tutorials, inspiration and endless other searches. Personally, Google search is my lifeline. Online searches, and other moments in a consumer’s daily life that lead to a mobile or digital action may seem trivial, but can actually hold a large opportunity for brands. These are micro moments – essentially moments that can happen anytime and anywhere among consumers when they turn to a device for a specific need. The opportunity for brands lies in finding the micro moments that matter most to your audience, anticipating those moments, and offering value during those times to shape consumer decisions.

Read more

Site vs. Content

by

site_vs_content

June 22, 2016

9:05 AM

As a website designer, I used to sell my freelance services with the following pitch: “I know it may seem like you don’t need a particularly well-polished website as a small business owner, but a website is priceless real-estate. Think about it. Your store or office is only open eight hours a day, so what do customers do when they need you during the other sixteen? Your website is your only 24-hour employee. It’s a 24-hour storefront. It’s a 24-hour billboard. Don’t you want it to sell just as well as you do in person?” Read more