1. How do you beat ad blockers? Create better content.

    posted November 22, 2016

    RULES OF ENGAGEMENT

    In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.

  2. posted November 7, 2016

    REMEMBER WHO YOU ARE

    When creating social content, be careful not to plan with reward-first thinking. Don’t plan to make a “viral video.” Plan, instead, to “tell an engaging story.” Plan to “inspire a new audience.” Plan to “make people think twice.” These are attainable, plan-forward goals. And quite often the brain fuel that is the catalyst for deeply […]

  3. BORING TO BRILLIANT

    posted October 12, 2016

    BORING TO BRILLIANT

    When we hear “B2B Marketing,” many people jump to conclusions of boring, technical, or complex value propositions. But over the years, B2B Marketing has changed, and as marketers, it’s our job to make B2B products and brands as interesting and relevant as the Ubers, Taco Bells, and Starbucks of the world. 

  4. posted June 29, 2016

    Capitalizing on the Micro Moment

    People search the internet every day for things they need, things they want, tutorials, inspiration and endless other searches. Personally, Google search is my lifeline. Online searches, and other moments in a consumer’s daily life that lead to a mobile or digital action may seem trivial, but can actually hold a large opportunity for brands. […]

  5. Site vs. Content

    posted June 22, 2016

    Site vs. Content

    As a website designer, I used to sell my freelance services with the following pitch: “I know it may seem like you don’t need a particularly well-polished website as a small business owner, but a website is priceless real-estate. Think about it. Your store or office is only open eight hours a day, so what […]

  6. On the Next Episode…

    posted February 17, 2016

    On the Next Episode…

    We live in a society that loves television. In fact, the typical American adult spends 4 hours and 51 minutes in front of a TV screen per day. Disclaimer: I am not the typical American adult. 😉  But, I am someone who is smart enough to know that when the majority of people are doing […]

  7. Serial Podcast: A Content Marketer’s Take

    posted January 20, 2016

    Serial Podcast: A Content Marketer’s Take

    Like many of you, I listened religiously week over week to Serial Season 1. A water-cooler sensation that chalked up 40 million downloads as of December, Serial needs no introduction (you were likely listening alongside me OR have listened to friends listening alongside me). To punctuate its impact, however, for one day a week for […]