posted October 16, 2017
Content vs. copy: what’s the difference?
Copywriters and content writers are both valuable, with distinct purposes. And large agencies often benefit by having writers who specialize in punchy copy as well as writers who specialize in engaging, long form content.
posted September 18, 2017
Video is Not the Future, It’s the Now
Video is no longer the “next best thing” in marketing. It’s no secret that video is a powerful, effective way for marketers to communicate with their audience and tell their brand story.
posted November 22, 2016
RULES OF ENGAGEMENT
In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.
posted November 7, 2016
REMEMBER WHO YOU ARE
When creating social content, be careful not to plan with reward-first thinking. Don’t plan to make a “viral video.” Plan, instead, to “tell an engaging story.” Plan to “inspire a new audience.” Plan to “make people think twice.” These are attainable, plan-forward goals. And quite often the brain fuel that is the catalyst for deeply […]
posted October 12, 2016
BORING TO BRILLIANT
When we hear “B2B Marketing,” many people jump to conclusions of boring, technical, or complex value propositions. But over the years, B2B Marketing has changed, and as marketers, it’s our job to make B2B products and brands as interesting and relevant as the Ubers, Taco Bells, and Starbucks of the world.
posted June 29, 2016
Capitalizing on the Micro Moment
People search the internet every day for things they need, things they want, tutorials, inspiration and endless other searches. Personally, Google search is my lifeline. Online searches, and other moments in a consumer’s daily life that lead to a mobile or digital action may seem trivial, but can actually hold a large opportunity for brands. […]
posted June 22, 2016
Site vs. Content
As a website designer, I used to sell my freelance services with the following pitch: “I know it may seem like you don’t need a particularly well-polished website as a small business owner, but a website is priceless real-estate. Think about it. Your store or office is only open eight hours a day, so what […]
posted February 17, 2016
On the Next Episode…
We live in a society that loves television. In fact, the typical American adult spends 4 hours and 51 minutes in front of a TV screen per day. Disclaimer: I am not the typical American adult. 😉 But, I am someone who is smart enough to know that when the majority of people are doing […]
posted January 20, 2016
Serial Podcast: A Content Marketer’s Take
Like many of you, I listened religiously week over week to Serial Season 1. A water-cooler sensation that chalked up 40 million downloads as of December, Serial needs no introduction (you were likely listening alongside me OR have listened to friends listening alongside me). To punctuate its impact, however, for one day a week for […]