Free Your Mind


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April 20, 2017

10:00 AM

You know the feeling. A deadline is drawing near, but that frantic motivation that comes in the 12th hour just won’t kick in. Meanwhile, you’re reading up on the latest PR faux pas or watching that late night clip that’s been trending in your newsfeed all morning. Between nonstop iMessage and Slack notifications, any number of workplace distractions, and an inbox that compounds exponentially every hour, who can blame you?
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November 7, 2016

2:28 PM

When creating social content, be careful not to plan with reward-first thinking. Don’t plan to make a “viral video.” Plan, instead, to “tell an engaging story.” Plan to “inspire a new audience.” Plan to “make people think twice.” These are attainable, plan-forward goals. And quite often the brain fuel that is the catalyst for deeply engaging content.
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