Show your best self even when you’re showing off

by

desk 2

July 27, 2016

9:15 AM

I’ve written in a previous post about the brand narrative social content can craft. While exciting, the opportunity to create and curate a new brand narrative through content is a challenging one. However, the key to success is to stay focused. Form a plan and act on it with a clear head, good intentions, and enough flexibility to ebb and flow with the ever-changing, 24-7 market. The best rule of thumb is to show your best self, even when you’re showing off.
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Site vs. Content

by

site_vs_content

June 22, 2016

9:05 AM

As a website designer, I used to sell my freelance services with the following pitch: “I know it may seem like you don’t need a particularly well-polished website as a small business owner, but a website is priceless real-estate. Think about it. Your store or office is only open eight hours a day, so what do customers do when they need you during the other sixteen? Your website is your only 24-hour employee. It’s a 24-hour storefront. It’s a 24-hour billboard. Don’t you want it to sell just as well as you do in person?” Read more

We’re Not A Digital Agency

by

NO-Digital-Marketing

February 3, 2016

9:30 AM

“We’re Not Digital Marketers — We Market In a Digital World.”

I’ve seen this nuance referenced quite a bit lately – for great reason. Since mobile’s proliferation and social media’s ubiquity, the world we market in is primarily digital. Almost any consumer touch point integrates (directly or indirectly) into the digital world. 
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