posted March 19, 2018
What Innovation Means in 2018
In today’s world, to be an innovative brand, it’s no longer about product innovations. It’s about creating new business models, customer experiences, and at the core creating impact.
posted February 26, 2018
Facebook Shifts to Prioritize Family and Friends over Brands
Facebook has prioritized our family and friends over brands with the latest algorithm shift. This shift will help to filter out content that is spammy or click bait, placing value on meaningful social interactions.
posted January 15, 2018
Playing the game: Super Bowl advertising
For a stage as big as the Super Bowl, how can advertising professionals capitalize on the size and attention of this audience as viewership trends of live sports change?
posted December 18, 2017
5 Tips for Reaching Gen Z During the Holidays and Beyond
What do brands want this holiday season? To be heard. However, Gen Z is not like other generations, and treating them as such would be a mistake.
posted November 20, 2017
Why You (And Your Brand) Shouldn’t Be Afraid To Get Political
While it may seem like the “safer” path to remain neutral, more studies show that people search out brands that support their worldview.
posted July 27, 2016
Show your best self even when you’re showing off
I’ve written in a previous post about the brand narrative social content can craft. While exciting, the opportunity to create and curate a new brand narrative through content is a challenging one. However, the key to success is to stay focused. Form a plan and act on it with a clear head, good intentions, and […]
posted June 22, 2016
Site vs. Content
As a website designer, I used to sell my freelance services with the following pitch: “I know it may seem like you don’t need a particularly well-polished website as a small business owner, but a website is priceless real-estate. Think about it. Your store or office is only open eight hours a day, so what […]
posted February 3, 2016
We’re Not A Digital Agency
“We’re Not Digital Marketers — We Market In a Digital World.” I’ve seen this nuance referenced quite a bit lately – for great reason. Since mobile’s proliferation and social media’s ubiquity, the world we market in is primarily digital. Almost any consumer touch point integrates (directly or indirectly) into the digital world.