1. posted February 26, 2018

    Facebook Shifts to Prioritize Family and Friends over Brands

    Facebook has prioritized our family and friends over brands with the latest algorithm shift. This shift will help to filter out content that is spammy or click bait, placing value on meaningful social interactions.

  2. posted January 15, 2018

    Playing the game: Super Bowl advertising

    For a stage as big as the Super Bowl, how can advertising professionals capitalize on the size and attention of this audience as viewership trends of live sports change?

  3. Marketing to Gen Z During The Holidays

    posted December 18, 2017

    5 Tips for Reaching Gen Z During the Holidays and Beyond

    What do brands want this holiday season? To be heard. However, Gen Z is not like other generations, and treating them as such would be a mistake.

  4. posted November 20, 2017

    Why You (And Your Brand) Shouldn’t Be Afraid To Get Political

    While it may seem like the “safer” path to remain neutral, more studies show that people search out brands that support their worldview.

  5. Show your best self even when you’re showing off

    posted July 27, 2016

    Show your best self even when you’re showing off

    I’ve written in a previous post about the brand narrative social content can craft. While exciting, the opportunity to create and curate a new brand narrative through content is a challenging one. However, the key to success is to stay focused. Form a plan and act on it with a clear head, good intentions, and […]

  6. Site vs. Content

    posted June 22, 2016

    Site vs. Content

    As a website designer, I used to sell my freelance services with the following pitch: “I know it may seem like you don’t need a particularly well-polished website as a small business owner, but a website is priceless real-estate. Think about it. Your store or office is only open eight hours a day, so what […]

  7. We’re Not A Digital Agency

    posted February 3, 2016

    We’re Not A Digital Agency

    “We’re Not Digital Marketers — We Market In a Digital World.” I’ve seen this nuance referenced quite a bit lately – for great reason. Since mobile’s proliferation and social media’s ubiquity, the world we market in is primarily digital. Almost any consumer touch point integrates (directly or indirectly) into the digital world.