1. The Touchpoint You Can’t Touch

    posted December 9, 2015

    The Touchpoint You Can’t Touch

    It’s hard to go through an entire workday without thinking about consumer touchpoints. Don’t get me wrong — the word has earned a justified place in advertising vernacular. A solid marketing strategy takes into account the customer’s journey, his or her path to purchase, and ultimately the instances (points) where a brand will engage (touch) its intended target. And […]