posted October 20, 2017
Dagger Glimpses: 2017 Dagger Retreat
We left the office shortly after 10:00AM. All 25 of us eagerly walked onto the luxury charter bus to head to a destination unfamiliar to most. The air was filled with excitement as conversations between seat-mates continued at a steady pace.
posted October 16, 2017
Content vs. copy: what’s the difference?
Copywriters and content writers are both valuable, with distinct purposes. And large agencies often benefit by having writers who specialize in punchy copy as well as writers who specialize in engaging, long form content.
posted July 21, 2017
Dagger Glimpses: A Dagylmpics Recap
After a false forecast of rain, the highly anticipated 21st of June turned out to be hot and humid. Not only was it the first day of summer, it was also the first-annual Dagger Olympics, what was quickly deemed Daglympics.
posted June 16, 2016
The Bigger the Better, or the Smaller the Smarter?
When searching for an agency, what’s the ideal size a brand marketer looks for? Does it even matter, considering that regardless of the overall agency size he or she will always have a core team of five to ten day-to-day contacts? Yes.
posted December 23, 2015
Put Team Before Work
There is a big misnomer in the agency world that gives disproportionate credit to one department. Developing an agency business takes a lot of work — there are a ton of moving parts: late nights, orchestrating pitches, finding and developing the right talent, managing client expectations, executing projects and campaigns, research, planning, and the list goes […]