THERE ARE NO STUPID QUESTIONS

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February 8, 2017

1:55 PM

“The important thing is not to stop questioning. Never lose a holy curiosity.”
– 
Albert Einstein

Most of us have heard this from a young age, and it’s a great sentiment. It encourages us to ask the sometimes not-so-simple question: “Why?” Read more

NOT AN EXPERT? YOU CAN STILL WRITE LIKE ONE.

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writing

December 27, 2016

9:00 AM

Copywriters aren’t experts. Many copywriters are talented, creative wordsmiths who can cram five long pages into five succinct words. They make you laugh, they make you think and they make you share social posts about nacho-filled sausage links that simply cannot be edible. But they are not experts.
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RULES OF ENGAGEMENT

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November 22, 2016

1:30 PM

The verdict is in: content is the next big thing.

In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.
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I WORK IN ADVERTISING BUT I HATE ADS

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September 8, 2016

9:30 AM

I pay $10 a month for my Spotify premium account, just so I don’t have ads interrupt my music. I wait to watch my favorite TV shows on Netflix or on DVR so I can skip commercials. I may have even groaned when Instagram started letting brands pay for advertising in users feeds. I hate ads. 

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The Realities of Rule 40 During the Rio Olympic Games

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August 4, 2016

8:49 AM

The Road to Rio seems to be the hardest for brands. The Olympics have always been an opportunity to bring athletes, fans, audiences and brands from around the world together. Recently, the games have evolved to be not just a competition among athletes, but a competition among brands for who can be the top trending, the most clever and the most talked about during the Olympics. But this year is different, thanks to Rule 40.
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