posted January 11, 2019
MarketingProfs: Eight Tips to Maximize Your Video Marketing Efforts on Facebook
Relevance will always be the No. 1 rule for any piece of content, and video is no exception.
posted November 26, 2018
Owning the Story by Ruling the Content
Hypepotamus: An authentic voice of Atlanta born out of the belief that modern brands win by not only appearing in the media, but creating it themselves.
posted June 4, 2018
SweetWater Taps Dagger As Social Agency Of Record
Dagger has been named social content agency for SweetWater Brewing Company and has been tasked with supporting social strategy, conception and content production.
posted May 18, 2018
MediaPost : The 4 Advantages Of Engaging Micro-Influencers Versus Celebs
With consumers now in the driver’s seat to turn ads off, meeting consumers where they are in authentic ways, has never been more important. Click here to read Dagger Senior Analyst, Jessica Neville’s full story in Media Post.
posted November 20, 2017
Why You (And Your Brand) Shouldn’t Be Afraid To Get Political
While it may seem like the “safer” path to remain neutral, more studies show that people search out brands that support their worldview.
posted June 22, 2017
Why you should say no to the unconditional yes
Your clients have great ideas to help you help them. But every once in a while, you’re going to find yourself conflicted by a client’s ask. At some point, you’re going to want to say no. So, should you follow that gut feeling?
posted June 2, 2017
The Consumer Centric Mindset
It’s easier than ever for a brand to create and distribute content, but harder than ever to be heard. Today’s consumer is consuming more and more. Faced with unlimited choices and limited time, standards and expectations for content are higher than ever.
posted April 13, 2017
AdAge : Is Reactive the New Proactive?
While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.
posted February 8, 2017
THERE ARE NO STUPID QUESTIONS
Asking questions challenges us to reexamine what we think we know to be true, which, as it turns out, is an incredibly effective way to spark creativity.
posted November 22, 2016
RULES OF ENGAGEMENT
In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.