1. posted June 4, 2018

    SweetWater Taps Dagger As Social Agency Of Record

    Dagger has been named social content agency for SweetWater Brewing Company and has been tasked with supporting social strategy, conception and content production.

    Press

  2. posted May 18, 2018

    MediaPost : The 4 Advantages Of Engaging Micro-Influencers Versus Celebs

    With consumers now in the driver’s seat to turn ads off, meeting consumers where they are in authentic ways, has never been more important. Click here to read Dagger Senior Analyst, Jessica Neville’s full story in Media Post.

    Press

  3. posted November 20, 2017

    Why You (And Your Brand) Shouldn’t Be Afraid To Get Political

    While it may seem like the “safer” path to remain neutral, more studies show that people search out brands that support their worldview.

  4. posted June 22, 2017

    Why you should say no to the unconditional yes

    Your clients have great ideas to help you help them. But every once in a while, you’re going to find yourself conflicted by a client’s ask. At some point, you’re going to want to say no. So, should you follow that gut feeling?

  5. posted June 2, 2017

    The Consumer Centric Mindset

    It’s easier than ever for a brand to create and distribute content, but harder than ever to be heard. Today’s consumer is consuming more and more. Faced with unlimited choices and limited time, standards and expectations for content are higher than ever.

  6. Is reactive marketing the way of the future?

    posted April 13, 2017

    AdAge : Is Reactive the New Proactive?

    While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.

    Press

  7. There's no such thing as a stupid question

    posted February 8, 2017

    THERE ARE NO STUPID QUESTIONS

    Asking questions challenges us to reexamine what we think we know to be true, which, as it turns out, is an incredibly effective way to spark creativity.

  8. How do you beat ad blockers? Create better content.

    posted November 22, 2016

    RULES OF ENGAGEMENT

    In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.

  9. I WORK IN ADVERTISING BUT I HATE ADS

    posted September 8, 2016

    I WORK IN ADVERTISING BUT I HATE ADS

    I pay $10 a month for my Spotify premium account, just so I don’t have ads interrupt my music. I wait to watch my favorite TV shows on Netflix or on DVR so I can skip commercials. I may have even groaned when Instagram started letting brands pay for advertising in users feeds. I hate […]

  10. The Realities of Rule 40 During the Rio Olympic Games

    posted August 4, 2016

    The Realities of Rule 40 During the Rio Olympic Games

    The Road to Rio seems to be the hardest for brands. The Olympics have always been an opportunity to bring athletes, fans, audiences and brands from around the world together. Recently, the games have evolved to be not just a competition among athletes, but a competition among brands for who can be the top trending, […]