November 14, 2016

5:00 PM

Big things are happening at Dagger, and we’ve realized something extremely important. We’re no longer just a lowercased agency. As we grow both our agency and our brand, we’re making a mark on the world—which is why we’ve decided to create one for ourselves.
Read more

The Bigger the Better, or the Smaller the Smarter?



June 16, 2016

9:32 AM

When searching for an agency, what’s the ideal size a brand marketer looks for? Does it even matter, considering that regardless of the overall agency size he or she will always have a core team of five to ten day-to-day contacts? Yes.
Read more

Be an Expert in Change



May 11, 2016

11:35 AM

I was on a “Digital and Mobile Marketing” panel last week in Atlanta. As it kicked off, the moderator asked the crowd of about 75 attendees how many are “digital marketing experts?” About four or five hands shot up. There were three of us on the panel; the other two panelists are highly influential in Atlanta’s digital/mobile space — both CEO’s of exciting companies and both led successful exits from previous digital businesses. But none of our hands shot up.
Read more

Why Growth is the Goal



March 9, 2016

10:38 AM

Dagger has doubled in size in the last six months by both objective measures: monthly revenue and number of full-time employees. We have been very intentional about our growth strategy and we will continue to be. I speak openly about the benefits of growth to prospects, clients, and most importantly, our team.
Read more