posted April 13, 2017
AdAge : Is Reactive the New Proactive?
While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.