1. posted May 18, 2018

    MediaPost : The 4 Advantages Of Engaging Micro-Influencers Versus Celebs

    With consumers now in the driver’s seat to turn ads off, meeting consumers where they are in authentic ways, has never been more important. Click here to read Dagger Senior Analyst, Jessica Neville’s full story in Media Post.

    Press

  2. Is reactive marketing the way of the future?

    posted April 13, 2017

    AdAge : Is Reactive the New Proactive?

    While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.

    Press