posted January 11, 2019

MarketingProfs: Eight Tips to Maximize Your Video Marketing Efforts on Facebook

Ben Mitchell

Video has become a powerful medium both for individual users and for brands on Facebook, where at least 100 million hours of video are watched every day. Moreover, video content performs better than other content on Facebook, according to Facebook’s data; and, in tests of creative, respondents say video feels more personal to them.

As video continues to grow as a storytelling medium, we marketers need to maximize efforts on the platform to get the most out of our video content.

Click here for the full article on MarketingProfs.