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Press

  1. 6.3.19

    Social Shake-Up

    5 Inherent Values Gen Z Brings to the Marketing Discipline

    Get to know the generation behind the millennials, currently redefining what it means to be a consumer.

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  2. 5.8.19

    AdAge

    If I Knew Then What I Know Now…

    Taking a few deep breaths in a quiet place may sound overly simplistic, but as Dagger CEO, Mike Popowski’s “epic” sneeze taught him, it’s the little things that can make a big difference.

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  3. 5.7.19

    PR News

    3 Video Production Reminders From Time Traveling Coffee Cups

    “We’ll fix it in post” is a phrase that should only be made by a professional who truly understands the effort and skill set required to make the fix. For communications and marketing professionals who are investing significant time and resources into video, here are three possibilities and limitations of post-production as well as how intense a lift each task will be.

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  4. 5.6.19

    Marketing Agency Leadership Podcast

    Why Shoe The Cobbler’s Kids?

    Breaking down what  “Content At The Speed Of Culture” means, and why successful brands should adopt a modern media mindset for staying culturally relevant.

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  5. 5.3.19

    The Drum

    Missed Brand Opportunities At The Battle Of Winterfell

    As brand integrations find their way deeper and deeper into the content we consume so passionately, Dagger CCO, Al Patton believes the same holds true for those whose job it is to promote brands.

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  6. 3.20.19

    MediaPost

    The Pros And Cons Of Using ‘Nano Influencers’

    As the multibillion-dollar influencer marketing industry faces controversy around regulation, and debacles like the Fyre Festival highlight fraudulent behavior, authenticity has never been more critical for consumer engagement.

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