posted June 15, 2018
Agency Spy : Matt Genné Joins Dagger As VP, Creative Director
Genné arrives at Dagger following two years with Focus Brands, where he launched and led the content team, working with in-house clients including Cinnabon, Carvel, Moe’s Southwest Grill, McAlister’s, Schlotzsky’s and Focus Brands Global Channels.
posted June 4, 2018
SweetWater Taps Dagger As Social Agency Of Record
Dagger has been named social content agency for SweetWater Brewing Company and has been tasked with supporting social strategy, conception and content production.
posted May 18, 2018
MediaPost : The 4 Advantages Of Engaging Micro-Influencers Versus Celebs
With consumers now in the driver’s seat to turn ads off, meeting consumers where they are in authentic ways, has never been more important. Click here to read Dagger Senior Analyst, Jessica Neville’s full story in Media Post.
posted April 13, 2017
AdAge : Is Reactive the New Proactive?
While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.