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Culture That Matters

We have a lot of fun here at Dagger. We don’t take ourselves too seriously, but we’re serious about our culture. To us, culture is more than happy hours, #dagtivities, and an in-house barista — we have those too. But the core of Dagger’s culture is PVMVP — Purpose, Vision, Mission, Values, Practices. We created values that were clear, tangible, and meaningful. Simply put, PVMVP isn’t just fluff. It’s what makes our culture the real deal.

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Our Purpose

Dagger cultivates the improbable within people.

Our Vision

To be Atlanta’s most compelling agency for growth-minded talent. Ever.

Our Mission

To bring brands to the zeitgeist through a fanatical focus on all things content.

Our Values

  • Think Entrepreneurially

    Think Entrepreneurially

    This value is all about mindset. Successful Dags understand that at our core, we are creative problem solvers. We strive to exhibit a ‘can-do’ attitude and are passionate about shaping the future of the organization.

    • We practice creative and proactive problem-solving.
    • We take pride in our work and in Dagger.
    • We assume positive intent in our interactions with teammates and clients.
    • We work efficiently to deliver valuable work and make a positive impact on Dagger’s business.
    • We use discernment to make sound decisions.
  • Elevate the Team

    Elevate the Team

    The value acknowledges that the agency business is a team sport. As such, every Dag looks for ways to be an asset to the team and consistently hone their skills to help “move the play forward.”

    • We maximize our strengths to be complementary to the team.
    • We build trusting relationships through authenticity, empathy, and curiosity.
    • We hold ourselves and others accountable.
    • We communicate clearly and with purpose.
    • We champion inclusivity by embracing different perspectives and being committed to learn.
  • Courage Over Comfort

    Courage Over Comfort

    This value encourages moving beyond comfort. Growth requires the courage to move toward, not away from, what challenges us. Often, these choices yield the greatest reward.

    • We welcome challenges as opportunities for growth.
    • We embrace change and ask for clarity when needed.
    • We balance personal care for the team while holding the capacity to challenge directly.
    • We are receptive to growth-oriented feedback from anyone on the team.
  • Integrate Health

    Integrate Health

    This value recognizes that our world and our work thrive on constant connection. A company can only be as healthy as the people in it, which is why all Dags are encouraged to create systems that support work/life harmony.

    • We restore ourselves by prioritizing practices that cultivate stress resilience.
    • We practice and respect self-care by communicating our needs and honoring the needs of others.
    • We adapt to the ever-changing pace of agency life by managing our energy.