1. Is reactive marketing the way of the future?

    posted April 13, 2017

    Is Reactive the New Proactive?

    While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.

  2. posted April 7, 2017

    How to deal with copy challenges like a pro

    Copywriting is a pretty cool job. First of all, you get paid to write. Second, you don’t need any fancy programs or tools to do your work. But like any job, it comes with challenges. So, what should you do when the going gets tough?

  3. posted April 3, 2017

    Culture vs. Workplace Cool Stuff

    Beer. Ping pong tables. Unlimited PTO. Sounds cool, right? Don’t be fooled: knowing the difference between workplace cool stuff and real culture isn’t easy.

  4. posted March 24, 2017

    For the love of copy, don’t trick your audience.

    Why are so many well-established brands using misleading subject lines? Open rates don’t do much good when you’re angering the recipients. And if you’re tricking your audience, you can’t expect them to be happy about it.

  5. It's important to give yourself a break!

    posted February 28, 2017

    The Importance of Disconnecting

    In the competitive ad agency world, your hustle game has to be strong. But the people with the best game know the importance of taking a vacation and truly disconnecting to unwind and recharge. It’s not just forgetting about work for a period of time—it’s about allowing your mind to go somewhere else.

  6. Data is important, but make sure it doesn't constrain your creativity.

    posted February 16, 2017

    DATA ISN’T EVERYTHING

    There’s no denying the importance of data in marketing and how useful it can be in marketing. But don’t let data be a constraint. Don’t let it kill your creativity.

  7. There's no such thing as a stupid question

    posted February 8, 2017

    THERE ARE NO STUPID QUESTIONS

    Asking questions challenges us to reexamine what we think we know to be true, which, as it turns out, is an incredibly effective way to spark creativity.

  8. Work those creative muscles!

    posted January 30, 2017

    THE CREATIVE WORKOUT PLAN, PART II

    Just like any strength training effort, creative success is a process that requires commitment, accountability, forgiveness, and an inherent positivity.