posted April 3, 2017
Culture vs. Workplace Cool Stuff
Beer. Ping pong tables. Unlimited PTO. Sounds cool, right? Don’t be fooled: knowing the difference between workplace cool stuff and real culture isn’t easy.
posted March 24, 2017
For the love of copy, don’t trick your audience.
Why are so many well-established brands using misleading subject lines? Open rates don’t do much good when you’re angering the recipients. And if you’re tricking your audience, you can’t expect them to be happy about it.
posted February 28, 2017
The Importance of Disconnecting
In the competitive ad agency world, your hustle game has to be strong. But the people with the best game know the importance of taking a vacation and truly disconnecting to unwind and recharge. It’s not just forgetting about work for a period of time—it’s about allowing your mind to go somewhere else.
posted February 16, 2017
DATA ISN’T EVERYTHING
There’s no denying the importance of data in marketing and how useful it can be in marketing. But don’t let data be a constraint. Don’t let it kill your creativity.
posted February 8, 2017
THERE ARE NO STUPID QUESTIONS
Asking questions challenges us to reexamine what we think we know to be true, which, as it turns out, is an incredibly effective way to spark creativity.
posted January 30, 2017
THE CREATIVE WORKOUT PLAN, PART II
Just like any strength training effort, creative success is a process that requires commitment, accountability, forgiveness, and an inherent positivity.
posted January 23, 2017
THE CREATIVE WORKOUT PLAN, PART I
As we grow (in creativity or other arenas), it is important to diversify and extend reach, focus, and strength in multiple directions, rather than continuously along a single path.
posted January 5, 2017
IT’S NEVER ABOUT MILLENNIALS
Lazy. Entitled. Unreliable. You might recognize those as adjectives most commonly used to describe a particular group of people: Millennials.