posted February 12, 2018
What #SuperBowl Social Listening Tells Us About Consumers
This year’s Super Bowl drove the most conversation of any event in the United States excluding the Presidential Election. So, what does #SuperBowl social listening tell us about consumers?
posted February 5, 2018
Intro to Video Marketing Part 3: Creative Execution
To complete this series on video marketing, let’s get to the fun part – the execution. Creative execution is just as vital as the other two components.
posted January 29, 2018
Time for a rebrand: mental health
Depending on who you ask, agency life is all fun and games. Yes, there are enormous perks. But it’s also incredibly stressful.
posted January 15, 2018
Playing the game: Super Bowl advertising
For a stage as big as the Super Bowl, how can advertising professionals capitalize on the size and attention of this audience as viewership trends of live sports change?
posted January 8, 2018
The Almighty Power of the To-Do List
Everyone wants to get more done. In fact, most people’s New Year’s resolutions will be focused on productivity and efficiency.
posted January 1, 2018
New Year resolutions for your agency in 2018
Consider these four resolutions as you enter the new year. Try implementing even just a couple of these and see how it impacts you professionally and personally.
posted December 18, 2017
5 Tips for Reaching Gen Z During the Holidays and Beyond
What do brands want this holiday season? To be heard. However, Gen Z is not like other generations, and treating them as such would be a mistake.
posted December 11, 2017
Here’s Some Feedback: Be Constructive
For creatives in the advertising industry, feedback is the name of the game. It’s a given — you know you’re going to get feedback from both your teammates and your clients, probably on a daily basis.