THE CREATIVE WORKOUT PLAN, PART I

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creative workout plan 1

January 23, 2017

12:00 PM

Creativity is not a gift. Creativity is a muscle. To properly strengthen a muscle, it must be given the following things: tension, extension, flexibility, nutrition, and rest. And for creative strength, the regimen is no different. Not sure how to translate strength training to creative thinking? Here’s a handy guide!
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IT’S NEVER ABOUT MILLENNIALS

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January 5, 2017

10:00 AM

Lazy. Entitled. Unreliable. You might recognize those as adjectives most commonly used to describe a particular group of people: Millennials. This bad rap they have had to carry on their backs has brought to life countless articles fixated on understanding Millennials. From Forbes to Fast Co., thought piece upon thought piece attempts to unearth how they are so lazy, what (or who) is responsible for their entitlement, and why are they so darn unreliable.
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NOT AN EXPERT? YOU CAN STILL WRITE LIKE ONE.

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December 27, 2016

9:00 AM

Copywriters aren’t experts. Many copywriters are talented, creative wordsmiths who can cram five long pages into five succinct words. They make you laugh, they make you think and they make you share social posts about nacho-filled sausage links that simply cannot be edible. But they are not experts.
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STARTUP SPOTLIGHT: SEENIT

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December 19, 2016

10:00 AM

Brands win big when they are able to tell their story in an authentic way that engages their audience and builds a connection. 

Video is a highly effective medium for storytelling, as it involves multiple senses and also lends itself to customizable digital formats across devices. With an increasing demand for timely and authentic video content, a shift in the production model is occurring.
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THE GENIUS OF SNAPCHAT SPECTACLES

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November 29, 2016

9:00 AM

A new product from the future-thinking social platform Snapchat, Spectacles are sunglasses that have seemed to make quite the spectacle (pun intended). With few social media platforms putting out their own hardware, Spectacles is a unique play for Snapchat. And the product itself isn’t the only innovative aspect – the marketing behind the product release itself is pretty genius. By merging the digital and physical space, Snapchat has created a demand and excitement for Spectacles that has become viral.
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