The Importance of Disconnecting

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February 28, 2017

9:30 AM

I got 99 problems but my hustle ain’t one.

One of my problems, however, is disconnecting. Hustle game has to be strong when you’re in the competitive ad agency world. But the people with the best game know the importance of taking a vacation and truly disconnecting to unwind and recharge. It’s not just forgetting about work for a period of time—it’s about allowing your mind to go somewhere else. That somewhere else might provide inspiration, spark a great idea for your client, or at the very minimum, provide some much needed rest.
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DATA ISN’T EVERYTHING

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February 16, 2017

10:00 AM

There is an ever-increasing volume and sophistication of information readily at our fingertips in today’s marketing landscape. Marketers preach that data is revolutionizing the marketing industry and providing endless opportunities to reach audiences and tailor targeting and content like never before. Among marketing professionals there seems to be a common obsession with data.
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THERE ARE NO STUPID QUESTIONS

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February 8, 2017

1:55 PM

“The important thing is not to stop questioning. Never lose a holy curiosity.”
– 
Albert Einstein

Most of us have heard this from a young age, and it’s a great sentiment. It encourages us to ask the sometimes not-so-simple question: “Why?” Read more

THE CREATIVE WORKOUT PLAN, PART II

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creative workout plan

January 30, 2017

2:30 AM

Be sure to read Part I before diving into Part II. Find it here.

Creative Nutrition
“Put good in, get good out” is a basic and straightforward nutritional rule, and with creative strength training, the rule also applies. In terms of creativity, nutrition may come in three forms: inspiration, motivation, and support.
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THE CREATIVE WORKOUT PLAN, PART I

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creative workout plan 1

January 23, 2017

12:00 PM

Creativity is not a gift. Creativity is a muscle. To properly strengthen a muscle, it must be given the following things: tension, extension, flexibility, nutrition, and rest. And for creative strength, the regimen is no different. Not sure how to translate strength training to creative thinking? Here’s a handy guide!
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