posted September 25, 2017
What Are Your Goals?
At Dagger one of the first questions we ask clients when we’re kicking off a project is, “What are your goals?” As marketers, we recognize and acknowledge why goals are important–so why aren’t we more vigilant about setting them for ourselves?
posted September 18, 2017
Video is Not the Future, It’s the Now
Video is no longer the “next best thing” in marketing. It’s no secret that video is a powerful, effective way for marketers to communicate with their audience and tell their brand story.
posted September 11, 2017
Meet your new team member: AI
Artificial intelligence (AI) is a hot topic in the news right now. What I am interested in highlighting is how far the technology has come and specific applications that are directly impacting the advertising and marketing industry today.
posted September 1, 2017
Dagger Glimpses: #CultivateCultureATL
What makes Dagger a great place to work? The fact that the entire leadership team supports and encourages us to dream and build. Last night was a big night.
posted August 28, 2017
Culture Summit 2017: A Short Recap
Almost instantaneously I prepared to make a “Why I Should Attend Culture Summit 2017” case to leadership. A conference focused solely on culture? It sounded like a dream. And now that I’m on the other side of it, I can report that it was.
posted July 21, 2017
Dagger Glimpses: A Dagylmpics Recap
After a false forecast of rain, the highly anticipated 21st of June turned out to be hot and humid. Not only was it the first day of summer, it was also the first-annual Dagger Olympics, what was quickly deemed Daglympics.
posted June 22, 2017
Why you should say no to the unconditional yes
Your clients have great ideas to help you help them. But every once in a while, you’re going to find yourself conflicted by a client’s ask. At some point, you’re going to want to say no. So, should you follow that gut feeling?
posted June 2, 2017
The Consumer Centric Mindset
It’s easier than ever for a brand to create and distribute content, but harder than ever to be heard. Today’s consumer is consuming more and more. Faced with unlimited choices and limited time, standards and expectations for content are higher than ever.