posted December 18, 2017
5 Tips for Reaching Gen Z During the Holidays and Beyond
What do brands want this holiday season? To be heard. However, Gen Z is not like other generations, and treating them as such would be a mistake.
posted December 11, 2017
Here’s Some Feedback: Be Constructive
For creatives in the advertising industry, feedback is the name of the game. It’s a given — you know you’re going to get feedback from both your teammates and your clients, probably on a daily basis.
posted November 27, 2017
Dagger Glimpses: The Culture Committee
Since its inception over 14 months ago and its installation 12 months ago, the culture committee has grown into something its members appreciate and honor.
posted November 20, 2017
Why You (And Your Brand) Shouldn’t Be Afraid To Get Political
While it may seem like the “safer” path to remain neutral, more studies show that people search out brands that support their worldview.
posted November 13, 2017
Fast Company Innovation Fest: A Recap
Two weeks ago, I participated in one of the most energizing conferences I’ve ever attended: Fast Company Innovation Festival.
posted October 23, 2017
Intro to Video Marketing Part 2: Finding The Narrative
In part one of this blog series, we spoke about mining curiosity. Here we will further expand on this concept and learn how to create intrigue and craft a successful video campaign through narrative structure and character development.
posted October 20, 2017
Dagger Glimpses: 2017 Dagger Retreat
We left the office shortly after 10:00AM. All 25 of us eagerly walked onto the luxury charter bus to head to a destination unfamiliar to most. The air was filled with excitement as conversations between seat-mates continued at a steady pace.
posted October 16, 2017
Content vs. copy: what’s the difference?
Copywriters and content writers are both valuable, with distinct purposes. And large agencies often benefit by having writers who specialize in punchy copy as well as writers who specialize in engaging, long form content.