posted April 13, 2017
Is Reactive the New Proactive?
While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.
posted April 7, 2017
How to deal with copy challenges like a pro
Copywriting is a pretty cool job. First of all, you get paid to write. Second, you don’t need any fancy programs or tools to do your work. But like any job, it comes with challenges. So, what should you do when the going gets tough?
posted April 3, 2017
Culture vs. Workplace Cool Stuff
Beer. Ping pong tables. Unlimited PTO. Sounds cool, right? Don’t be fooled: knowing the difference between workplace cool stuff and real culture isn’t easy.
posted March 24, 2017
For the love of copy, don’t trick your audience.
Why are so many well-established brands using misleading subject lines? Open rates don’t do much good when you’re angering the recipients. And if you’re tricking your audience, you can’t expect them to be happy about it.
posted February 28, 2017
The Importance of Disconnecting
In the competitive ad agency world, your hustle game has to be strong. But the people with the best game know the importance of taking a vacation and truly disconnecting to unwind and recharge. It’s not just forgetting about work for a period of time—it’s about allowing your mind to go somewhere else.
posted February 16, 2017
DATA ISN’T EVERYTHING
There’s no denying the importance of data in marketing and how useful it can be in marketing. But don’t let data be a constraint. Don’t let it kill your creativity.
posted February 8, 2017
THERE ARE NO STUPID QUESTIONS
Asking questions challenges us to reexamine what we think we know to be true, which, as it turns out, is an incredibly effective way to spark creativity.
posted January 30, 2017
THE CREATIVE WORKOUT PLAN, PART II
Just like any strength training effort, creative success is a process that requires commitment, accountability, forgiveness, and an inherent positivity.