1. posted June 21, 2018

    The Uphill Battle – Proving the Value of Marketing

    What’s your weapon of choice when it comes to explaining and proving department value to your boss or organization as a whole?

  2. posted May 7, 2018

    Are You A Good Listener? But Really, Are You?

    Honest communication is that key milestone in gaining trust and doing so through a rapport is extremely important. Here are 6 key skills in becoming a better listener.

  3. posted April 30, 2018

    The Rise of the Micro-Influencer

    Influencer marketing has increasingly become a method of content creation and distribution to reach and influence a target audience group, and the practice is still evolving.

  4. posted April 23, 2018

    Word of Mouth to Word of Keyboard

    Our interactions with people have become increasingly digital, which allows us to track and analyze conversations that are now “word of keyboard.”

  5. posted April 9, 2018

    Can Realists Practice Positive Vibes?

    Practicing comfortably uncomfortable, grit and proactive service isn’t easy, but you pretty much know what to do. Positive vibes can be a little bit hazier.

  6. posted March 26, 2018

    Understanding Microaggressions

    Empowerment is at an all-time high and I’m wowed on a daily basis by those who have the courage to speak up. But what about the actions or words that oftentimes go unnoticed? In other words, what about microaggressions?

  7. posted March 19, 2018

    What Innovation Means in 2018

    In today’s world, to be an innovative brand, it’s no longer about product innovations. It’s about creating new business models, customer experiences, and at the core creating impact.

  8. posted February 26, 2018

    Facebook Shifts to Prioritize Family and Friends over Brands

    Facebook has prioritized our family and friends over brands with the latest algorithm shift. This shift will help to filter out content that is spammy or click bait, placing value on meaningful social interactions.