How to deal with copy challenges like a pro

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keyboard

April 7, 2017

10:00 AM

Copywriting is a pretty cool job. First of all, you get paid to write. Second, you don’t need any fancy programs or tools to do your work. Want to spend the day in a park, or by a pool? You can do that and do your job at the same time. Third, you get to be completely anonymous and write in a myriad of voices on the daily. It’s basically the closest you’ll get to being a professional troll, while still sounding completely respectable at dinner parties. But like any job, it comes with challenges. So, what should you do when the going gets tough?
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Culture vs. Workplace Cool Stuff

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ping pong

April 3, 2017

10:00 AM

Beer. Ping pong tables. Nap pods. Designated game rooms. Work-free zones. Scooters. Freshly French pressed coffee. Unlimited PTO. Sounds cool, right? One’s instant reaction to those “amenities” more than likely causes immediate excitement. How do I work at a place like that? Why doesn’t my work place have that kind of stuff? Man, those employees must be so happy. Those things are what I dub workplace cool stuff.
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For the love of copy, don’t trick your audience.

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trick

March 24, 2017

4:00 PM

“Order Confirmed.” “Re: your order.” “Order status.” “DO NOT DELETE.”

Chances are, if you receive an email with one of these subject lines, you’re going to open it. But what happens when you do, only to find details about a whopping 5% off sale? You’ll probably be pretty ticked off. And if the email catches you when you’re particularly hangry or stressed, you might even unsubscribe from the sender completely. Bye Felicia (and Ann Taylor Loft), it was fun while it lasted.
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The Importance of Disconnecting

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HP Blog Image

February 28, 2017

9:30 AM

I got 99 problems but my hustle ain’t one.

One of my problems, however, is disconnecting. Hustle game has to be strong when you’re in the competitive ad agency world. But the people with the best game know the importance of taking a vacation and truly disconnecting to unwind and recharge. It’s not just forgetting about work for a period of time—it’s about allowing your mind to go somewhere else. That somewhere else might provide inspiration, spark a great idea for your client, or at the very minimum, provide some much needed rest.
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DATA ISN’T EVERYTHING

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pexels-photo-29532

February 16, 2017

10:00 AM

There is an ever-increasing volume and sophistication of information readily at our fingertips in today’s marketing landscape. Marketers preach that data is revolutionizing the marketing industry and providing endless opportunities to reach audiences and tailor targeting and content like never before. Among marketing professionals there seems to be a common obsession with data.
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