1. posted April 23, 2018

    Word of Mouth to Word of Keyboard

    Our interactions with people have become increasingly digital, which allows us to track and analyze conversations that are now “word of keyboard.”

  2. posted April 9, 2018

    Can Realists Practice Positive Vibes?

    Practicing comfortably uncomfortable, grit and proactive service isn’t easy, but you pretty much know what to do. Positive vibes can be a little bit hazier.

  3. posted March 26, 2018

    Understanding Microaggressions

    Empowerment is at an all-time high and I’m wowed on a daily basis by those who have the courage to speak up. But what about the actions or words that oftentimes go unnoticed? In other words, what about microaggressions?

  4. posted March 19, 2018

    What Innovation Means in 2018

    In today’s world, to be an innovative brand, it’s no longer about product innovations. It’s about creating new business models, customer experiences, and at the core creating impact.

  5. posted February 26, 2018

    Facebook Shifts to Prioritize Family and Friends over Brands

    Facebook has prioritized our family and friends over brands with the latest algorithm shift. This shift will help to filter out content that is spammy or click bait, placing value on meaningful social interactions.

  6. posted February 19, 2018

    Is The Office Killing Your Productivity?

    At times we feel the pressure to get more work done, but the reality is few claim our workplaces as our ideal environment for productivity. Why can’t we seem to be our most productive selves at the office?

  7. posted February 12, 2018

    What #SuperBowl Social Listening Tells Us About Consumers

    This year’s Super Bowl drove the most conversation of any event in the United States excluding the Presidential Election. So, what does #SuperBowl social listening tell us about consumers?

  8. posted February 5, 2018

    Intro to Video Marketing Part 3: Creative Execution

    To complete this series on video marketing, let’s get to the fun part – the execution. Creative execution is just as vital as the other two components.