5 Cringey Clichés (And How They Make Me a Better Designer)

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May 19, 2017

9:00 AM

Let’s go ahead and get this out there—everything you’re about to read makes me cringe. Not like in a shoulder-shrugging, bottom-teeth-exposing cringe. Like in a full-on gag-reflex-inducing, eyes rolling out of the back of my head, onto the floor and across the room, head retracting into the space between my collar bones, deep into my chest cavity, turtle-style cringe. I. Hate. These. Quotes. But I have to admit, they actually translate into something refreshing and entirely true when I look at them through the lens of design. And I hate to admit it, but I often do. So here’s the horrible Top 5 countdown of the worst “life quotes” in the world and how they honestly and frequently help me be a better designer.
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An Intro to Video Marketing

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May 12, 2017

10:00 AM

Video Marketing is not a new concept. Commercial programming has existed since the dawn of television. But rather than simply being one of the tools a good marketer must possess, video is becoming the tool for reaching audiences. Within the constantly evolving media landscape, mastering video production is more important than ever.
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Looking for the Right Job Is a Full-Time Job

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May 5, 2017

9:30 AM

As the Talent Engagement Manager at a fast-growing agency, I’m continuously improving the ins and outs of how we recruit, interview, and hire. It’s virtually impossible to read through 200+ applications with a goal of sending an offer letter within 3-5 weeks from the official open date. So in an effort to be more efficient with my time, I incorporate ways to hack the system. Just as there is proper business etiquette, I argue the same is true when applying and interviewing for a job. Keep reading for five key dos and don’ts for all you job seekers, straight from the person assessing and interviewing you.
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Free Your Mind

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April 20, 2017

10:00 AM

You know the feeling. A deadline is drawing near, but that frantic motivation that comes in the 12th hour just won’t kick in. Meanwhile, you’re reading up on the latest PR faux pas or watching that late night clip that’s been trending in your newsfeed all morning. Between nonstop iMessage and Slack notifications, any number of workplace distractions, and an inbox that compounds exponentially every hour, who can blame you?
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Is Reactive the New Proactive?

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April 13, 2017

2:00 PM

As Dagger’s CEO, Mike Popowski is an advertising expert with keen insights into new trends and classic marketing approaches alike. Recently, Mike wrote an opinion piece for Advertising Age titled, “Is Reactive the New Proactive?” Within this article, Mike breaks down what these terms mean, what’s trending now and where we’re headed as an industry.

While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.