posted November 13, 2017
Fast Company Innovation Fest: A Recap
Two weeks ago, I participated in one of the most energizing conferences I’ve ever attended: Fast Company Innovation Festival. This one-of-kind conference featured over 150 content “fast tracks” hosted at companies across New York City over five days, allowing for attendees to go behind the scenes at the biggest and most innovative organizations.
posted October 23, 2017
Intro to Video Marketing Part 2: Finding The Narrative
In part one of this blog series, we spoke about mining curiosity. Here we will further expand on this concept and learn how to create intrigue and craft a successful video campaign through narrative structure and character development.
posted October 20, 2017
Dagger Glimpses: 2017 Dagger Retreat
We left the office shortly after 10:00AM. All 25 of us eagerly walked onto the luxury charter bus to head to a destination unfamiliar to most. The air was filled with excitement as conversations between seat-mates continued at a steady pace.
posted October 16, 2017
Content vs. copy: what’s the difference?
Copywriters and content writers are both valuable, with distinct purposes. And large agencies often benefit by having writers who specialize in punchy copy as well as writers who specialize in engaging, long form content.
posted October 2, 2017
Vulnerability: The Greatest Tool In Your Creative Toolbox
Vulnerability is a scary — and often misunderstood — word. In my recent study (obsession) with emotional intelligence, “vulnerability” kept coming up over and over.
posted September 25, 2017
What Are Your Goals?
At Dagger one of the first questions we ask clients when we’re kicking off a project is, “What are your goals?” As marketers, we recognize and acknowledge why goals are important–so why aren’t we more vigilant about setting them for ourselves?
posted September 18, 2017
Video is Not the Future, It’s the Now
Video is no longer the “next best thing” in marketing. It’s no secret that video is a powerful, effective way for marketers to communicate with their audience and tell their brand story.
posted September 11, 2017
Meet your new team member: AI
Artificial intelligence (AI) is a hot topic in the news right now. What I am interested in highlighting is how far the technology has come and specific applications that are directly impacting the advertising and marketing industry today.