posted October 20, 2017
Dagger Glimpses: 2017 Dagger Retreat
We left the office shortly after 10:00AM. All 25 of us eagerly walked onto the luxury charter bus to head to a destination unfamiliar to most. The air was filled with excitement as conversations between seat-mates continued at a steady pace.
posted October 16, 2017
Content vs. copy: what’s the difference?
Copywriters and content writers are both valuable, with distinct purposes. And large agencies often benefit by having writers who specialize in punchy copy as well as writers who specialize in engaging, long form content.
posted October 2, 2017
Vulnerability: The Greatest Tool In Your Creative Toolbox
Vulnerability is a scary — and often misunderstood — word. In my recent study (obsession) with emotional intelligence, “vulnerability” kept coming up over and over.
posted September 25, 2017
What Are Your Goals?
At Dagger one of the first questions we ask clients when we’re kicking off a project is, “What are your goals?” As marketers, we recognize and acknowledge why goals are important–so why aren’t we more vigilant about setting them for ourselves?
posted September 18, 2017
Video is Not the Future, It’s the Now
Video is no longer the “next best thing” in marketing. It’s no secret that video is a powerful, effective way for marketers to communicate with their audience and tell their brand story.
posted September 11, 2017
Meet your new team member: AI
Artificial intelligence (AI) is a hot topic in the news right now. What I am interested in highlighting is how far the technology has come and specific applications that are directly impacting the advertising and marketing industry today.
posted September 1, 2017
Dagger Glimpses: #CultivateCultureATL
What makes Dagger a great place to work? The fact that the entire leadership team supports and encourages us to dream and build. Last night was a big night.
posted August 28, 2017
Culture Summit 2017: A Short Recap
Almost instantaneously I prepared to make a “Why I Should Attend Culture Summit 2017” case to leadership. A conference focused solely on culture? It sounded like a dream. And now that I’m on the other side of it, I can report that it was.