posted June 2, 2017
The Consumer Centric Mindset
In an ever-expanding digital landscape it’s easier than ever for a brand to create and distribute content, but harder than ever to be heard. Today’s consumer is consuming more and more but when faced with unlimited choices and limited time, their standards and expectations for what they choose to interact with are high.
posted May 19, 2017
5 Cringey Clichés (And How They Make Me a Better Designer)
Let’s go ahead and get this out there—everything you’re about to read makes me cringe. Not like in a shoulder-shrugging, bottom-teeth-exposing cringe.
posted May 12, 2017
An Introduction to Video Marketing
Video is becoming THE tool for reaching audiences. Within the constantly evolving media landscape, mastering video production is more important than ever.
posted May 10, 2017
Looking for the Right Job is a Full-Time Job
Just as there is proper business etiquette, I argue the same is true when applying and interviewing for a job. Keep reading for five key dos and don’ts for all you job seekers, straight from the person assessing and interviewing you.
posted May 4, 2017
Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?
Are marketers missing opportunities to share micro-moments with their consumers? Find out in Dagger Content Strategist Jess Neville’s latest article.
posted April 20, 2017
Free Your Mind
You know the feeling. A deadline is drawing near, but that frantic motivation that comes in the 12th hour just won’t kick in.
posted April 13, 2017
Is Reactive the New Proactive?
While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.
posted April 7, 2017
How to deal with copy challenges like a pro
Copywriting is a pretty cool job. First of all, you get paid to write. Second, you don’t need any fancy programs or tools to do your work. But like any job, it comes with challenges. So, what should you do when the going gets tough?