Free Your Mind

by

lauren blog image

April 20, 2017

10:00 AM

You know the feeling. A deadline is drawing near, but that frantic motivation that comes in the 12th hour just won’t kick in. Meanwhile, you’re reading up on the latest PR faux pas or watching that late night clip that’s been trending in your newsfeed all morning. Between nonstop iMessage and Slack notifications, any number of workplace distractions, and an inbox that compounds exponentially every hour, who can blame you?
Read more

Is Reactive the New Proactive?

by

image

April 13, 2017

2:00 PM

As Dagger’s CEO, Mike Popowski is an advertising expert with keen insights into new trends and classic marketing approaches alike. Recently, Mike wrote an opinion piece for Advertising Age titled, “Is Reactive the New Proactive?” Within this article, Mike breaks down what these terms mean, what’s trending now and where we’re headed as an industry.

While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.

How to deal with copy challenges like a pro

by

copywriting

April 7, 2017

10:00 AM

Copywriting is a pretty cool job. First of all, you get paid to write. Second, you don’t need any fancy programs or tools to do your work. Want to spend the day in a park, or by a pool? You can do that and do your job at the same time. Third, you get to be completely anonymous and write in a myriad of voices on the daily. It’s basically the closest you’ll get to being a professional troll, while still sounding completely respectable at dinner parties. But like any job, it comes with challenges. So, what should you do when the going gets tough?
Read more

Culture vs. Workplace Cool Stuff

by

people-coffee-tea-meeting

April 3, 2017

10:00 AM

Beer. Ping pong tables. Nap pods. Designated game rooms. Work-free zones. Scooters. Freshly French pressed coffee. Unlimited PTO. Sounds cool, right? One’s instant reaction to those “amenities” more than likely causes immediate excitement. How do I work at a place like that? Why doesn’t my work place have that kind of stuff? Man, those employees must be so happy. Those things are what I dub workplace cool stuff.
Read more

For the love of copy, don’t trick your audience.

by

pexels-photo-52608

March 24, 2017

4:00 PM

“Order Confirmed.” “Re: your order.” “Order status.” “DO NOT DELETE.”

Chances are, if you receive an email with one of these subject lines, you’re going to open it. But what happens when you do, only to find details about a whopping 5% off sale? You’ll probably be pretty ticked off. And if the email catches you when you’re particularly hangry or stressed, you might even unsubscribe from the sender completely. Bye Felicia (and Ann Taylor Loft), it was fun while it lasted.
Read more