posted April 13, 2017
Is Reactive the New Proactive?
While many people associate reactive service with laziness or negativity, it’s more popular than ever. Brands like Audi, Arby’s, Tecate, Oreo and Coca-Cola are succeeding because of their spur-of-the-moment, timely content. Today, it’s not proactive service that’s creating viral hits—it’s reactive service. Click here to read Mike’s full article on Advertising Age.
posted June 16, 2016
The Bigger the Better, or the Smaller the Smarter?
When searching for an agency, what’s the ideal size a brand marketer looks for? Does it even matter, considering that regardless of the overall agency size he or she will always have a core team of five to ten day-to-day contacts? Yes.
posted May 11, 2016
Be an Expert in Change
I was on a “Digital and Mobile Marketing” panel last week in Atlanta. As it kicked off, the moderator asked the crowd of about 75 attendees how many are “digital marketing experts?” About four or five hands shot up. There were three of us on the panel; the other two panelists are highly influential in […]
posted March 9, 2016
Why Growth is the Goal
Dagger has doubled in size in the last six months by both objective measures: monthly revenue and number of full-time employees. We have been very intentional about our growth strategy and we will continue to be. I speak openly about the benefits of growth to prospects, clients, and most importantly, our team.
posted February 3, 2016
We’re Not A Digital Agency
“We’re Not Digital Marketers — We Market In a Digital World.” I’ve seen this nuance referenced quite a bit lately – for great reason. Since mobile’s proliferation and social media’s ubiquity, the world we market in is primarily digital. Almost any consumer touch point integrates (directly or indirectly) into the digital world.
posted December 23, 2015
Put Team Before Work
There is a big misnomer in the agency world that gives disproportionate credit to one department. Developing an agency business takes a lot of work — there are a ton of moving parts: late nights, orchestrating pitches, finding and developing the right talent, managing client expectations, executing projects and campaigns, research, planning, and the list goes […]
posted December 9, 2015
The Touchpoint You Can’t Touch
It’s hard to go through an entire workday without thinking about consumer touchpoints. Don’t get me wrong — the word has earned a justified place in advertising vernacular. A solid marketing strategy takes into account the customer’s journey, his or her path to purchase, and ultimately the instances (points) where a brand will engage (touch) its intended target. And […]