THE CREATIVE WORKOUT PLAN, PART II

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creative workout plan

January 30, 2017

2:30 AM

Be sure to read Part I before diving into Part II. Find it here.

Creative Nutrition
“Put good in, get good out” is a basic and straightforward nutritional rule, and with creative strength training, the rule also applies. In terms of creativity, nutrition may come in three forms: inspiration, motivation, and support.
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THE CREATIVE WORKOUT PLAN, PART I

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creative workout plan 1

January 23, 2017

12:00 PM

Creativity is not a gift. Creativity is a muscle. To properly strengthen a muscle, it must be given the following things: tension, extension, flexibility, nutrition, and rest. And for creative strength, the regimen is no different. Not sure how to translate strength training to creative thinking? Here’s a handy guide!
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REMEMBER WHO YOU ARE

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concepting

November 7, 2016

2:28 PM

When creating social content, be careful not to plan with reward-first thinking. Don’t plan to make a “viral video.” Plan, instead, to “tell an engaging story.” Plan to “inspire a new audience.” Plan to “make people think twice.” These are attainable, plan-forward goals. And quite often the brain fuel that is the catalyst for deeply engaging content.
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Show your best self even when you’re showing off

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desk 2

July 27, 2016

9:15 AM

I’ve written in a previous post about the brand narrative social content can craft. While exciting, the opportunity to create and curate a new brand narrative through content is a challenging one. However, the key to success is to stay focused. Form a plan and act on it with a clear head, good intentions, and enough flexibility to ebb and flow with the ever-changing, 24-7 market. The best rule of thumb is to show your best self, even when you’re showing off.
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Site vs. Content

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site_vs_content

June 22, 2016

9:05 AM

As a website designer, I used to sell my freelance services with the following pitch: “I know it may seem like you don’t need a particularly well-polished website as a small business owner, but a website is priceless real-estate. Think about it. Your store or office is only open eight hours a day, so what do customers do when they need you during the other sixteen? Your website is your only 24-hour employee. It’s a 24-hour storefront. It’s a 24-hour billboard. Don’t you want it to sell just as well as you do in person?” Read more