5 Cringey Clichés (And How They Make Me a Better Designer)

by

pexels-photo

May 19, 2017

9:00 AM

Let’s go ahead and get this out there—everything you’re about to read makes me cringe. Not like in a shoulder-shrugging, bottom-teeth-exposing cringe. Like in a full-on gag-reflex-inducing, eyes rolling out of the back of my head, onto the floor and across the room, head retracting into the space between my collar bones, deep into my chest cavity, turtle-style cringe. I. Hate. These. Quotes. But I have to admit, they actually translate into something refreshing and entirely true when I look at them through the lens of design. And I hate to admit it, but I often do. So here’s the horrible Top 5 countdown of the worst “life quotes” in the world and how they honestly and frequently help me be a better designer.
Read more

THE CREATIVE WORKOUT PLAN, PART II

by

creative workout plan

January 30, 2017

2:30 AM

Be sure to read Part I before diving into Part II. Find it here.

Creative Nutrition
“Put good in, get good out” is a basic and straightforward nutritional rule, and with creative strength training, the rule also applies. In terms of creativity, nutrition may come in three forms: inspiration, motivation, and support.
Read more

THE CREATIVE WORKOUT PLAN, PART I

by

creative workout plan 1

January 23, 2017

12:00 PM

Creativity is not a gift. Creativity is a muscle. To properly strengthen a muscle, it must be given the following things: tension, extension, flexibility, nutrition, and rest. And for creative strength, the regimen is no different. Not sure how to translate strength training to creative thinking? Here’s a handy guide!
Read more

REMEMBER WHO YOU ARE

by

pexels-photo-45072

November 7, 2016

2:28 PM

When creating social content, be careful not to plan with reward-first thinking. Don’t plan to make a “viral video.” Plan, instead, to “tell an engaging story.” Plan to “inspire a new audience.” Plan to “make people think twice.” These are attainable, plan-forward goals. And quite often the brain fuel that is the catalyst for deeply engaging content.
Read more

Show your best self even when you’re showing off

by

desk 2

July 27, 2016

9:15 AM

I’ve written in a previous post about the brand narrative social content can craft. While exciting, the opportunity to create and curate a new brand narrative through content is a challenging one. However, the key to success is to stay focused. Form a plan and act on it with a clear head, good intentions, and enough flexibility to ebb and flow with the ever-changing, 24-7 market. The best rule of thumb is to show your best self, even when you’re showing off.
Read more