1. Don't forget to set your own goals.

    posted September 25, 2017

    What Are Your Goals?

    At Dagger one of the first questions we ask clients when we’re kicking off a project is, “What are your goals?” As marketers, we recognize and acknowledge why goals are important–so why aren’t we more vigilant about setting them for ourselves?

  2. Strategies for finding focus

    posted April 20, 2017

    Free Your Mind

    You know the feeling. A deadline is drawing near, but that frantic motivation that comes in the 12th hour just won’t kick in.

  3. There's no such thing as a stupid question

    posted February 8, 2017

    THERE ARE NO STUPID QUESTIONS

    Asking questions challenges us to reexamine what we think we know to be true, which, as it turns out, is an incredibly effective way to spark creativity.

  4. How do you beat ad blockers? Create better content.

    posted November 22, 2016

    RULES OF ENGAGEMENT

    In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.

  5. DON’T SET IT AND FORGET IT

    posted August 10, 2016

    DON’T SET IT AND FORGET IT

    “Set it and forget it.” It’s a mantra made famous by Ron Popeil, infomercial king and inventor of the Showtime Rotisserie. It’s a great approach for preparing dinner: do all of the work upfront then relax while your dinner cooks itself. You would think it goes without saying, but this philosophy is not 100% transferable.