THERE ARE NO STUPID QUESTIONS

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February 8, 2017

1:55 PM

“The important thing is not to stop questioning. Never lose a holy curiosity.”
– 
Albert Einstein

Most of us have heard this from a young age, and it’s a great sentiment. It encourages us to ask the sometimes not-so-simple question: “Why?” Read more

RULES OF ENGAGEMENT

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November 22, 2016

1:30 PM

The verdict is in: content is the next big thing.

In fact, it’s not the next big thing; it’s here. In a world of ad blockers and paid streaming services, it’s no secret that more often than not, people are searching (and paying!) for ways to skip ads. As a marketer myself, I take no offense to this – even marketers hate ads – I take it as a challenge.
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DON’T SET IT AND FORGET IT

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lauren blog

August 10, 2016

9:15 AM

“Set it and forget it.”

It’s a mantra made famous by Ron Popeil, infomercial king and inventor of the Showtime Rotisserie. It’s a great approach for preparing dinner: do all of the work upfront then relax while your dinner cooks itself.

You would think it goes without saying, but this philosophy is not 100% transferable.
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