posted December 18, 2017
5 Tips for Reaching Gen Z During the Holidays and Beyond
What do brands want this holiday season? To be heard. However, Gen Z is not like other generations, and treating them as such would be a mistake.
posted November 13, 2017
Fast Company Innovation Fest: A Recap
Two weeks ago, I participated in one of the most energizing conferences I’ve ever attended: Fast Company Innovation Festival.
posted September 18, 2017
Video is Not the Future, It’s the Now
Video is no longer the “next best thing” in marketing. It’s no secret that video is a powerful, effective way for marketers to communicate with their audience and tell their brand story.
posted June 2, 2017
The Consumer Centric Mindset
It’s easier than ever for a brand to create and distribute content, but harder than ever to be heard. Today’s consumer is consuming more and more. Faced with unlimited choices and limited time, standards and expectations for content are higher than ever.
posted February 16, 2017
DATA ISN’T EVERYTHING
There’s no denying the importance of data in marketing and how useful it can be in marketing. But don’t let data be a constraint. Don’t let it kill your creativity.
posted November 29, 2016
THE GENIUS OF SNAPCHAT SPECTACLES
A new product from the future-thinking social platform Snapchat, Spectacles are sunglasses that have seemed to make quite the spectacle (pun intended).
posted October 12, 2016
BORING TO BRILLIANT
When we hear “B2B Marketing,” many people jump to conclusions of boring, technical, or complex value propositions. But over the years, B2B Marketing has changed, and as marketers, it’s our job to make B2B products and brands as interesting and relevant as the Ubers, Taco Bells, and Starbucks of the world.
posted September 8, 2016
I WORK IN ADVERTISING BUT I HATE ADS
I pay $10 a month for my Spotify premium account, just so I don’t have ads interrupt my music. I wait to watch my favorite TV shows on Netflix or on DVR so I can skip commercials. I may have even groaned when Instagram started letting brands pay for advertising in users feeds. I hate […]
posted August 4, 2016
The Realities of Rule 40 During the Rio Olympic Games
The Road to Rio seems to be the hardest for brands. The Olympics have always been an opportunity to bring athletes, fans, audiences and brands from around the world together. Recently, the games have evolved to be not just a competition among athletes, but a competition among brands for who can be the top trending, […]
posted June 29, 2016
Capitalizing on the Micro Moment
People search the internet every day for things they need, things they want, tutorials, inspiration and endless other searches. Personally, Google search is my lifeline. Online searches, and other moments in a consumer’s daily life that lead to a mobile or digital action may seem trivial, but can actually hold a large opportunity for brands. […]