posted July 25, 2018
How Marketers Can Maximize Video Efforts on Facebook
As video continues to grow as a storytelling medium, it’s important for marketers to maximize efforts on the platform to get the most out of your video content. Here are 8 guidelines for building effective videos.
posted May 18, 2018
MediaPost : The 4 Advantages Of Engaging Micro-Influencers Versus Celebs
With consumers now in the driver’s seat to turn ads off, meeting consumers where they are in authentic ways, has never been more important. Click here to read Dagger Senior Analyst, Jessica Neville’s full story in Media Post.
posted April 30, 2018
The Rise of the Micro-Influencer
Influencer marketing has increasingly become a method of content creation and distribution to reach and influence a target audience group, and the practice is still evolving.
posted March 19, 2018
What Innovation Means in 2018
In today’s world, to be an innovative brand, it’s no longer about product innovations. It’s about creating new business models, customer experiences, and at the core creating impact.
posted December 18, 2017
5 Tips for Reaching Gen Z During the Holidays and Beyond
What do brands want this holiday season? To be heard. However, Gen Z is not like other generations, and treating them as such would be a mistake.
posted November 13, 2017
Fast Company Innovation Fest: A Recap
Two weeks ago, I participated in one of the most energizing conferences I’ve ever attended: Fast Company Innovation Festival.
posted September 18, 2017
Video is Not the Future, It’s the Now
Video is no longer the “next best thing” in marketing. It’s no secret that video is a powerful, effective way for marketers to communicate with their audience and tell their brand story.
posted June 2, 2017
The Consumer Centric Mindset
It’s easier than ever for a brand to create and distribute content, but harder than ever to be heard. Today’s consumer is consuming more and more. Faced with unlimited choices and limited time, standards and expectations for content are higher than ever.
posted February 16, 2017
DATA ISN’T EVERYTHING
There’s no denying the importance of data in marketing and how useful it can be in marketing. But don’t let data be a constraint. Don’t let it kill your creativity.
posted November 29, 2016
THE GENIUS OF SNAPCHAT SPECTACLES
A new product from the future-thinking social platform Snapchat, Spectacles are sunglasses that have seemed to make quite the spectacle (pun intended).