DATA ISN’T EVERYTHING

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February 16, 2017

10:00 AM

There is an ever-increasing volume and sophistication of information readily at our fingertips in today’s marketing landscape. Marketers preach that data is revolutionizing the marketing industry and providing endless opportunities to reach audiences and tailor targeting and content like never before. Among marketing professionals there seems to be a common obsession with data.
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THE GENIUS OF SNAPCHAT SPECTACLES

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November 29, 2016

9:00 AM

A new product from the future-thinking social platform Snapchat, Spectacles are sunglasses that have seemed to make quite the spectacle (pun intended). With few social media platforms putting out their own hardware, Spectacles is a unique play for Snapchat. And the product itself isn’t the only innovative aspect – the marketing behind the product release itself is pretty genius. By merging the digital and physical space, Snapchat has created a demand and excitement for Spectacles that has become viral.
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BORING TO BRILLIANT

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October 12, 2016

1:42 PM

When we hear “B2B Marketing,” many people jump to conclusions of boring, technical, or complex value propositions. But over the years, B2B Marketing has changed, and as marketers, it’s our job to make B2B products and brands as interesting and relevant as the Ubers, Taco Bells, and Starbucks of the world. 
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I WORK IN ADVERTISING BUT I HATE ADS

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September 8, 2016

9:30 AM

I pay $10 a month for my Spotify premium account, just so I don’t have ads interrupt my music. I wait to watch my favorite TV shows on Netflix or on DVR so I can skip commercials. I may have even groaned when Instagram started letting brands pay for advertising in users feeds. I hate ads. 

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The Realities of Rule 40 During the Rio Olympic Games

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August 4, 2016

8:49 AM

The Road to Rio seems to be the hardest for brands. The Olympics have always been an opportunity to bring athletes, fans, audiences and brands from around the world together. Recently, the games have evolved to be not just a competition among athletes, but a competition among brands for who can be the top trending, the most clever and the most talked about during the Olympics. But this year is different, thanks to Rule 40.
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