posted April 23, 2018
Word of Mouth to Word of Keyboard
Our interactions with people have become increasingly digital, which allows us to track and analyze conversations that are now “word of keyboard.”
posted February 12, 2018
What #SuperBowl Social Listening Tells Us About Consumers
This year’s Super Bowl drove the most conversation of any event in the United States excluding the Presidential Election. So, what does #SuperBowl social listening tell us about consumers?