posted June 21, 2018
The Uphill Battle – Proving the Value of Marketing
What’s your weapon of choice when it comes to explaining and proving department value to your boss or organization as a whole?
posted April 23, 2018
Word of Mouth to Word of Keyboard
Our interactions with people have become increasingly digital, which allows us to track and analyze conversations that are now “word of keyboard.”
posted February 12, 2018
What #SuperBowl Social Listening Tells Us About Consumers
This year’s Super Bowl drove the most conversation of any event in the United States excluding the Presidential Election. So, what does #SuperBowl social listening tell us about consumers?