The Importance of Disconnecting


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February 28, 2017

9:30 AM

I got 99 problems but my hustle ain’t one.

One of my problems, however, is disconnecting. Hustle game has to be strong when you’re in the competitive ad agency world. But the people with the best game know the importance of taking a vacation and truly disconnecting to unwind and recharge. It’s not just forgetting about work for a period of time—it’s about allowing your mind to go somewhere else. That somewhere else might provide inspiration, spark a great idea for your client, or at the very minimum, provide some much needed rest.
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December 19, 2016

10:00 AM

Brands win big when they are able to tell their story in an authentic way that engages their audience and builds a connection. 

Video is a highly effective medium for storytelling, as it involves multiple senses and also lends itself to customizable digital formats across devices. With an increasing demand for timely and authentic video content, a shift in the production model is occurring.
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