1. posted June 22, 2017

    Why you should say no to the unconditional yes

    Your clients have great ideas to help you help them. But every once in a while, you’re going to find yourself conflicted by a client’s ask. At some point, you’re going to want to say no. So, should you follow that gut feeling?

  2. posted April 7, 2017

    How to deal with copy challenges like a pro

    Copywriting is a pretty cool job. First of all, you get paid to write. Second, you don’t need any fancy programs or tools to do your work. But like any job, it comes with challenges. So, what should you do when the going gets tough?

  3. posted March 24, 2017

    For the love of copy, don’t trick your audience.

    Why are so many well-established brands using misleading subject lines? Open rates don’t do much good when you’re angering the recipients. And if you’re tricking your audience, you can’t expect them to be happy about it.

  4. posted December 27, 2016

    NOT AN EXPERT? YOU CAN STILL WRITE LIKE ONE.

    No, you’re not an expert. That’s okay, you don’t need to be one. All you need to do is sound like one—you know, minus all that jargon nonsense.