posted December 11, 2017
Here’s Some Feedback: Be Constructive
For creatives in the advertising industry, feedback is the name of the game. It’s a given — you know you’re going to get feedback from both your teammates and your clients, probably on a daily basis.
posted October 16, 2017
Content vs. copy: what’s the difference?
Copywriters and content writers are both valuable, with distinct purposes. And large agencies often benefit by having writers who specialize in punchy copy as well as writers who specialize in engaging, long form content.
posted June 22, 2017
Why you should say no to the unconditional yes
Your clients have great ideas to help you help them. But every once in a while, you’re going to find yourself conflicted by a client’s ask. At some point, you’re going to want to say no. So, should you follow that gut feeling?
posted April 7, 2017
How to deal with copy challenges like a pro
Copywriting is a pretty cool job. First of all, you get paid to write. Second, you don’t need any fancy programs or tools to do your work. But like any job, it comes with challenges. So, what should you do when the going gets tough?
posted March 24, 2017
For the love of copy, don’t trick your audience.
Why are so many well-established brands using misleading subject lines? Open rates don’t do much good when you’re angering the recipients. And if you’re tricking your audience, you can’t expect them to be happy about it.
posted December 27, 2016
NOT AN EXPERT? YOU CAN STILL WRITE LIKE ONE.
No, you’re not an expert. That’s okay, you don’t need to be one. All you need to do is sound like one—you know, minus all that jargon nonsense.