1. posted January 16, 2019

    New year, new… Hold that thought.

    Considering a personal brand overhaul for the new year? Steer clear of the clean slate approach.

  2. posted October 8, 2018

    Feedback: The good, the bad & the ugly

    Learn how to identify and tackle varying types of professional feedback to set yourself up for success.

  3. posted April 9, 2018

    Can Realists Practice Positive Vibes?

    Practicing comfortably uncomfortable, grit and proactive service isn’t easy, but you pretty much know what to do. Positive vibes can be a little bit hazier.

  4. posted January 29, 2018

    Time for a rebrand: mental health

    Depending on who you ask, agency life is all fun and games. Yes, there are enormous perks. But it’s also incredibly stressful.

  5. Give constructive feedback.

    posted December 11, 2017

    Here’s Some Feedback: Be Constructive

    For creatives in the advertising industry, feedback is the name of the game. It’s a given — you know you’re going to get feedback from both your teammates and your clients, probably on a daily basis.

  6. Copy vs Content

    posted October 16, 2017

    Content vs. copy: what’s the difference?

    Copywriters and content writers are both valuable, with distinct purposes. And large agencies often benefit by having writers who specialize in punchy copy as well as writers who specialize in engaging, long form content.

  7. posted June 22, 2017

    Why you should say no to the unconditional yes

    Your clients have great ideas to help you help them. But every once in a while, you’re going to find yourself conflicted by a client’s ask. At some point, you’re going to want to say no. So, should you follow that gut feeling?

  8. posted April 7, 2017

    How to deal with copy challenges like a pro

    Copywriting is a pretty cool job. First of all, you get paid to write. Second, you don’t need any fancy programs or tools to do your work. But like any job, it comes with challenges. So, what should you do when the going gets tough?

  9. posted March 24, 2017

    For the love of copy, don’t trick your audience.

    Why are so many well-established brands using misleading subject lines? Open rates don’t do much good when you’re angering the recipients. And if you’re tricking your audience, you can’t expect them to be happy about it.

  10. posted December 27, 2016


    No, you’re not an expert. That’s okay, you don’t need to be one. All you need to do is sound like one—you know, minus all that jargon nonsense.